MDEC accelerates to attract high-value Digital Global Business Services
Market size expected to grow US$1.5bn by end 2024 MSC Malaysia currently counts 579 active Global Business Services (GBS) companies within its fold, with 57% being foreign direct investments (FDIs). 30% of the foreign-owned GBS are part of the Forbes Global 2000 and Fortune 500 companies such as HSBC Electronic Data Processing (Malaysia) Sdn. Bhd., […]
The 2021 PHNX Awards take flight
The event launched to help the creative community navigate the crisis returns with a new mission: TRANSFORMATION Conceived last year as a way of raising the spirits of the creative community during the crisis, the PHNX awards will rise again in 2021 with an evolved format. This time around they will celebrate creativity that can […]
Digital Marketing is like baseball; mostly the catching part
By Dr. Augustine Fou I love digital marketing. I’ve been a digital marketer for 25 years, since 1995. But I hate what’s going on in digital marketing today. Advertisers are wasting billions of dollars doing digital marketing incorrectly. I’ve written about this elsewhere [1, 2] so I won’t belabor the point here. This article will focus […]
Fan adds wind to Mediabrands’ sail
Mediabrands Malaysia has appointed of Fan Chen Yip as Chief Investment Officer of Mediabrands Malaysia. Fan will be responsible for all legacy and new media investments within the group. In his role, he will expand the trading scope to adapt to the new needs of the industry and create opportunities to optimise business value for […]
All the colours of Mobile Advertising
A paper offering marketers a glimpse into their audiences and industry insights for this year’s mobile advertising. Httpool, an Aleph Holding company and the largest global partner of major media platforms, announces the launch of the ‘All of the Colours of Mobile Advertising’ Paper 2021. The paper is aimed at brands and marketers to streamline […]
Your poop can save lives
It is common knowledge that blood and organ donations can save lives. But did you know that your poop can save lives too? That’s precisely what Southeast Asia’s first precision gut microbiome company Asian Microbiome Library (AMILI) wants Singaporeans to know. #PoopSavesLives is AMILI’s first ever awareness campaign, done in partnership with Wunderman Thompson Singapore […]
Dentsu international launches Common Ground to pair its employees across Asia Pacific offices
To better connect its 11,000 employees from 17 markets in Asia Pacific, dentsu international launched a new internal initiative “Common Ground”, today. According to a statement by dentsu, Common Ground is a way for employees at dentsu to make connections in other markets and regions based on their common interests, whether that’s food, sport, music, […]
Maxis partners with Shopee to release shoppable Raya ad featuring local micro-entreprenuers
Considering the challenges of the pandemic-caused financial dent on many families, for the upcoming Raya holidays, Maxis in collaboration with Shopee have launched a campaign that puts the spotlight on local micro-entrepreneurs. The campaign’s objective is to unlock the ‘rezeki’ potential of the featured micro-entrepreneurs through the power of eCommerce. Driving the campaign is Maxis’ […]
APPIES 2021 final extension announced
The organisers of APPIES Malaysia 2021 have announced a final extension for brands and agencies to collate their best and complete their submission. The final submission deadline is 7 May 2021 (Friday). Here are the key dates to be aware of: Submissions Deadline: 7 May 2021 Announcement of Finalists: 20 May 2021 Judging & Presentations: […]
Sukhbir Sidhu departs TGV, joins iQiyi as Head of Media Sales
iQiyi International announced two key appointments today; Sukhbir Sidhu as the Head of Media Sales and Keith Pua as Senior Sales Manager for Malaysia. Both appointments come on the back of iQiyi’s recent string of partnerships with Media Prima and Celcom Axiata . “We’ve seen significant momentum since launching locally, to become a top streaming […]
