ARCHIVE

ARCHIVE

Grey Malaysia Country Agency of the Year at Spikes Asia!

Grey Malaysia won Gold, 2 Silver and 2 Bronze for its WWF’s Plastic Diet campaign, which also sweeps 2 Gold and Silver awards at Tangrams Strategy & Effectiveness @Spikes. We talk to Graham Drew, Chief Creative Officer at Grey Group Malaysia and 2020 Campaign Creative Person of the Year SEA, about the campaign….. The Story […]

Best Marketer in SME Marketing

Gigi Lee Ching YeeHead, Group Business Banking Marketing & Customer InsightsRHB Bank Berhad Gigi started her career in the research and insights industry at a global research house, Synovate. She had worked for a number of key brands across industries in Malaysia, which includes Nestlé, L’Oréal, Amway, Cadbury and McDonald’s. Specialising in consumer product & […]

Seats for this popular presentation workshop are selling fast, book yours now

When it comes to making good presentations great, Joe Najib is the main man. He conducts PowerPoint presentation workshops and trainings full-time to MNCs, GLCs, and designs keynote addresses for some of the country’s most celebrated CEOs and corporate figures. On 15 and 16 March, coming to your virtually with a presentation that is a […]

WIN World Survey Shows low level of improvements in gender equality

In a year where people have been forced to spend more time at home, restricting the possibility of moving around and conducting a “normal” life, WIN International is studying its effects on women. The market research and polling association recently published its annual WIN World Survey (WWS – 2020) which explored the views and beliefs […]

Standing up for one’s beliefs

By Piyush Pandey Chief Creative Officer, Worldwide & Executive Chairman, India,  Ogilvy, India I have been brought up to stand up for my beliefs, for my point of view and what I think is right.  It’s not always been easy to do so because if you stand up for your views that conflict with those […]

Wunderman Thompson wins Network of The Year at Epica Awards

By Mark Tungate Wunderman Thompson was Network of the Year at the Epica Awards. We talked to global chief creative officer Bas Korsten to find out what makes the young yet storied network tick. Technology can seem cold and inert – the opposite of human. But the team at Wunderman Thompson don’t appear to feel […]

Talking programmatic DOOH with an industry insider

Interview with Remi Roques, GM Broadsign APAC. The introduction of digital screens transforms out-of-home advertising, but already, more change is on the horizon in the form of programmatic advertising. We sat down with Remi Roques, General Manager of Broadsign Asia Pacific, to talk about the next big thing in OOH – programmatic DOOH. In recent […]