Budging the Budget
(or why your media budget needs to be scientific and data-driven) Historically, media budgets are set by precedent. At some point, in a brand’s history, they were set as a percentage of sales, typically 1-2%. Then media budgets become Michelangeloesque, namely carved in stone, beautiful and immutable. Clients budget the same amount every year or […]
Best Marketer in Millennial Marketing
Sutapa BhattacharyaGM, Strategic Communications & Branding TNB Sutapa is an experienced Strategy, Branding and Communication professional and award winning Brand Marketer with 25 years of demonstrated history of working in the marketing and advertising industry across countries, cultures and marketing disciplines. She is skilled in Digital Strategy & Marketing, Market Research, Marketing Strategy and Branding. […]
This man is seeking a cure for a disease worse than COVID!
Anti-Corruption movement RasuahBusters is rallying an entire nation to the shocking realities before us. It started as a personal awakening. Driven by a sense of hopelessness that is enveloping our beloved country. A disease that was eating up the country and robbing it of its deserving future. The scourge of corruption at all levels had the Chairman […]
P&G and Shopee collaborate in latest #ChallengeTheChores campaign
Procter & Gamble partnered with leading e-commerce platform in Southeast Asia Shopee, to launch its latest campaign, as part of this year’s International Women’s Day. Titled #ChallengeTheChores, this campaign responds to the global call for us to challenge gender stereotypes, by fostering a sense of joint responsibility within the household, and encouraging family members to […]
Rengeeta leads a team of Hatters with an alternative lens of the trade
Housed in a lovely bungalow unit in Bukit Gasing is a 7 year old boutique public relations & social media agency with an impressive list of clients. The agency is run by a bunch of hungry and entrepreneurial ‘Hatters’ who are reframing the traditional communications model by setting the agenda in lifestyle branding. The maddest […]
MARKETING Weekender – Issue 282
Read issue 282 now! WEB: http://hams.top/282PDF: http://hams.top/282s This week in Weekender: 04 Losses from 1MDB can buy us 30 islands the size of Penang 07 Budging the Budget 10 This man is seeking a cure for a disease worse than COVID! 22 APPIES Malaysia Awards Night on June 25! You can also receive your very own free […]
APPIES Malaysia Awards Night on June 25!
The APPIES Malaysia Marketing Campaigns Awards 2021 is back. APPIES Malaysia is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies, and brands to present their best campaigns to the industry. Despite hosting this event virtually due to the ongoing battle against COVID-19, this is the only event in Malaysia […]
Guinness MY celebrates 31 days of St. Patrick’s to make up for a year’s worth of missed celebrations
A Guinness themed cake by Anniekins Cakehouse To lift the spirits of Malaysians who have been forced to miss out on multiple celebrations over the year, Guinness Malaysia is sparking little sips of optimism and by giving everyone a chance to celebrate the St. Patrick’s celebration for a whole month. For 31 days in a […]
MDA’s first virtual ‘Digital Wednesday Lite’ discusses the cookie apocalypse
The monthly Digital Wednesdays hosted by the Malaysian Digital Association (MDA) took a long hiatus in the past year due to the COVID-19 pandemic. Determined to not allow the hiatus to continue, MDA hosted its first virtual ‘Digital Wednesday Lite’ last night via the newest and buzziest app on the block, Clubhouse. Starting at 8:30 […]
EcoWorld & iMedia’s Bina Bersama campaign draws strong demand despite current economic climate
Earlier this year, Eco World Development Group Berhad (EcoWorld Malaysia) and iMedia launched a campaign called Bina Bersama earlier to giveaway grants up to RM1,000,000 worth of digital media advertising to help local businesses set up shop. The grant is given to local business owners that either lease or purchase a unit at any of […]
