Knowledge trust from Malaysia’s largest media group is every marketer’s dream come true
What began as a bold experiment a year ago appears to be exactly what marketers ordered. The driver is Omnia – which also means “in all respects” in Greek. And in many respects, Omnia, the integrated solution provider that offers creative services and integrated marketing solutions across all Media Prima platforms is a dream come […]
What is ‘Outernet’ and why are these 7 brand leaders using it in their advertising strategy?
A report by the Out of Home Advertising Association of America (OAAA) and a report by The Harris Poll titled Consumer Insights & Intent: Q1 2021, states that “55% of consumers in big cities are noticing more Out-of-Home (OOH) messaging and signage, compared to the 41% of the general population, while OOH influences 34% of […]
MARKETING Weekender – Issue 283
Read issue 283 now! WEB: http://hams.top/283PDF: http://hams.top/283s This week in Weekender: 05 The New Normal 08 Omnia Knowledge Trust From Malaysia’s Largest Media Group Is Every Marketer’s Dream Come True. 16 5 Things CPG Brands Are Doing to Drive Growth 19 How Transparent Are Your Apps? You can also receive your very own free copy of MARKETING […]
Facebook changes tune
After raking Apple over the coals in protest of an upcoming iOS 14 feature that will limit ad tracking, Facebook founder Mark Zuckerberg is now saying the change could actually benefit his company. Zuckerberg and Facebook have been the most vocal critics of Apple’s forthcoming App Tracking Transparency feature that is set to debut with […]
Painting a legacy of coating innovations while driving a consumer-first mindset
“Always start with the customer, not with the technology.” If the quote above seems nostalgic to you, it’s probably because you’ve heard it before from former Apple CEO, John Sculley when asked about Steve Job’s business principles. While in very different industries, the one thing Malaysia’s No.1 Coating Solutions Provider, Nippon Paint, has in common […]
“Wolf in watchdog clothes”: India’s new media regulations raises concerns on freedom of expression
On February 25, India announced a set of new regulations for the country’s social media companies and digital streaming websites aimed at holding these parties more accountable for the online content shared on their platforms, giving the government more power to police it. According to experts, these new regulations will change the way Indian citizens […]
Google’s Year in Search 2020 reveals Malaysians’ top searches
By Jenny Lim, Alicia Tan Malaysia’s online users expect the internet to play many different roles, including personal entertainer, local restaurant guide, and all-around source of truth. To deliver the relevant, tailored information consumers need, marketers first need to understand what Malaysians are looking for when they go online — whether they’re shopping for a new […]
Best Marketer in Customer Experience Marketing
Jovina Tan Siew ChingVice President, Group MarketingTaylor’s Education Group Jovina Tan serves as the Vice President of Group Marketing for Taylor’s University and Taylor’s College. In this role, Jovina oversees the overall brand vision of the university and college, driving the overall marketing strategies for the Taylor’s higher education brand to ensure great execution, resulting […]
Celcom, Digi & Maxis collaborate to accelerate country’s fibre infrastructure
Three major telecommunication operators in Malaysia announced yesterday that they are collaborating in deploy the country’s fibre infrastructure. The telco operators, Celcom Axiata Bhd (“Celcom”), Digi Telecommunications Sdn Bhd (“Digi”) and Maxis Berhad (“Maxis”) signed a Definitive Agreement to collaborate in jointly developing and sharing fibre infrastructure which will allow for faster and more efficient […]
Twitter rolls out Spaces, a Clubhouse-like feature for Android users
In its latest app update, Twitter announced it is launching an its own audio chat room, Spaces, for android users. The Clubhouse-like feature is still in its beta phase, introduced to small groups of users to gather feedback from a variety of communities. While the app is being rolled out mainly for Android users, in […]
