5 things CPG brands are doing to drive growth
By Greg Paull, Co-founder and Principal, R3 Every year, the CEOs of some of the world’s biggest consumer packaged goods (CPG) companies present annual results and go-forward strategies at a conference hosted by the Consumer Analyst Group of New York. This year’s reports have been unique due to the pandemic. Interrupted point-of-sale, increase in demand, […]
Customer experience adds a new experience to traffic in Bangsar and Federal Highway
Jovina Tan Siew Ching, Vice President & Head of Group Marketing for Taylor’s Education Group wins Gold for Best Marketer in Customer Experience Marketing, presented by ENTROPIA, at the Malaysian Chief Marketing Officers (CMO) Awards.
Carousell reports an increase in bicycle sales as demand exceeds current supply
According to Singaporean smartphone and web-based marketplace, Carousell, there has been a notable increase in bicycle sales on the platform since the fourth quarter of 2020, and the trend has sustained in the first two months of 2021. A total of 63,345 transactions were made in Hong Kong, Malaysia and Singapore with Malaysia as the […]
Omnicom promotes Daler Kendzhaev to Head of Annalect
Omnicom Media Group (OMG) today announced that Daler Kendzhaev has been promoted to Head of Annalect, the group’s data tech and analytics division, in Malaysia, effective immediately. The appointment is in-line with the network’s commitment in bolstering its data and technological capabilities to deliver effective, efficient and differentiated marketing solutions for its clients In his […]
Progress through creativity, the journey of Icaro Doria
Creativity is never finished. It doesn’t stop after your first brilliant idea, and it doesn’t suddenly vanish when you win your first Lion. Creativity is a constant process, and no one knows that quite like Icaro Doria who has won over 30 Lions. Inspired as a youth by brilliant Brazillian commercials, Icaro always knew he […]
Don’t forget where you came from
… THE HOUSE THAT I GREW UP IN WAS VISITED BY ALL KINDS OF PEOPLE; YOUNG, OLD, NEIGHBOURS, DOCTORS, FRIENDS, RELATIVES – AND WITHOUT APPOINTMENTS OR INFORMING US EARLIER… It has been forty three years since I stopped living in Jaipur, but whenever I’m in need of an idea, I go back to where I […]
The new Normal
Some “major” research has convinced Unilever that “normal” is a bad thing. Not inclusive enough or something… Unilever has announced that an international study involving 10,000 people found 70% of participants felt that the word “normal” on beauty packaging has a negative personal impact. That statistic increases to 80% among those aged 18 to 35. As the […]
Best Marketer in Influencer Marketing
Sheena FongBusiness ManagerNovartis Sheena joined Novartis two years ago as Business Manager for Cosentyx. Prior to that she was Senior Product Manager at MSD Pharmaceuticals for the Lipid portfolio across Malaysia, Singapore and Brunei. She did the groundwork and managed to launch an MSD brand for diabetes which subsequently became the market leader for several […]
Retail Group Malaysia’s latest report shows discouraging growth levels in retail industry
For 23 years, Malaysia Retailers Association (MRA) and Retail Group Malaysia (RGM) have jointly published close to 100 retail reports and this year, Malaysia Retail Chain Association (MRCA) has been included as a partner in the duo’s quarterly survey and this year, the report includes 5 new sub-sectors. The following is the report: The report […]
Creative entrepreneur Jenn Chia finds success through authenticity
This the 4th part of our 5-part Challenge Accepted series for International Women’s Day 2021. This week we feature Jenn Chia and our conversation about her creative process, staying true to her principles as an influencer and how she’s planted a seed by co-founding her very own creative agency. At the intersection of comedy and […]
