Fishermen Integrated and Nando’s Malaysia workout-bombs fitness buffs with a tasty and healthy surprise
Fishermen Integrated continues its creative streak with its latest campaign for Nando’s Malaysia. The two-time Golden Kancil winner recently staged a series of surprise online “Workout-bombs” by Barci, Nando’s popular mascot, which took place during several group workout web video calls. These online “hijacks” were carried out to promote the popular South African restaurant chain’s […]
Best Marketer in Festive Communications Marketing
Fernie Jasmine Abdul GhaniHead, Brand & CommunicationsAxiata Group To call Fernie a trailblazer is definitely an understatement. Her record of firsts is only surpassed by her unstinting pursuit of the next big marketing revolution. Her legacy of first-to-market products for Maxis, including WiFi, 3G and Blackberry spurred her to bigger, bolder achievements at Axiata Group. […]
MAGGI’s Wanita Cukup Berani programme returns with an exclusive masterclass for women entrepreneurs
Maggi’s Program Mentor Wanita Cukup Berani 2021 is back bigger and bolder as it rolls out a new and enhanced journey, in response to the challenges faced by women amidst the COVID-19 pandemic. This time, participants of the Bengkel Online Wanita Cukup Berani MAGGI will have the opportunity to attend the all-new exclusive Masterclass: How […]
Top Glove wins award at BMI’s HR Asia Best Companies to Work for in Asia 2020
Top Glove has been named one of the HR Asia Best Companies to Work for in Asia 2020 (Malaysia) at the awards ceremony organised by Business Media International (BMI) and held at One World Hotel, Petaling Jaya, yesterday. According to a statement released by Top Glove, this marks the fifth consecutive year the company has won […]
The transformation of TRAPPER
A tale of guts, growth and humble glory. It is not often that a Malaysian-owned advertising media company that has fought its own battles and faced economic crises, still stands to tell its story… This is in essence the colourful odyssey of a growth engine called simply Trapper. An engine powered and inspired by people […]
Wrapping up IWM with Sledgehammer women
For the past four (4) weeks, MARKETING Magazine has been featuring one professional women from the industry as part of the month-long ‘Challenge Accepted’ feature series in conjunction with March’s International Women’s Day. To wrap up the series for the last Monday of the month, we are featuring the women of Sledgehammer Communications that power […]
Is online advertising about to crash just like the property market did in 2008?
By John Naughton Our tendency to believe social media platforms’ claims of effectiveness is blinding us to what they are actually delivering. Here’s a disturbing thought for those of us who are critics of the tech industry: are we unduly credulous about the capabilities of the technology as extolled by the companies and their paid […]
MARKETING Weekender – Issue 284
Read issue 284 now! WEB: http://hams.top/284PDF: http://hams.top/284s This week in Weekender: 02 The transformation of TRAPPER 10 The gentleman’s ride has arrived 11 6 ways Marketers embrace Ramadan 14 Chun Wai is back in Star Media Group You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your […]
Stephanie Caunter to step down as ADA’s head of marketing to pursue new challenges
Regional Head of Marketing for ADA Asia, Stephanie Caunter, will be withdrawing from her role at the end of this month. Speaking to MARKETING Magazine, Stephanie said that while she could not yet disclose exactly where she will be heading to next, it will be for a marketing role in the insurance business. ADA, a […]
FCB Malaysia wins Quaker Oats
PepsiCo Malaysia has appointed FCB to handle a major festive campaign for its Quaker Qats brand that’s scheduled to run for Malaysia later this year. FCB secured the win following a competitive pitch which saw a number of agencies take part. Melinda Ong, Marketing Manager PepsiCo Malaysia said “FCB’s idea stood out with its sharp, […]
