Schrene is trailblazing a digital path for Pos Malaysia
Schrene Goh, EVP of Marketing at Pos Malaysia Berhad wins Gold for Marketing Trailblazer in Digital, presented by Visual Retale.
Your Maker wants to inject creativity into your business, for free
Your Maker, an advertising agency co-founded by creative Lee Tak Shune in 2018, is offering its services for free to one chosen business in an initiative called ‘Nak Kasi Cucuk Free Boleh‘? In a cheeky call to action playing off the COVID-19 vaccination programme that started in Malaysia last month, Your Maker announced the initiative […]
It’s time to gather your best work, APPIES 2021 is officially open for submission
The annual APPIES Malaysia Marketing Awards that honors the best marketing campaigns with outstanding success stories, as well as the people behind them, is officially accepting submissions for 2021. APPIES Malaysia is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to […]
Why does advertising exist?
Advertising is as old as time; just that it was not called advertising then. Every company in the world needs to market itself to succeed. Every company. Permit me to say it again: every company. As an industry, we stimulate commerce (read economy) and growth. And behind this engine of growth are ideas that drive […]
BELLY massacres Corona masks
The Corona crisis has been dominating our lives for almost a year now. But despite lockdowns and vaccines, there is no real relief. A symbol that reminds us of this every day is the unloved face masks. Everyone would love to tear it to pieces – or worse. Advertising agency BELLY has picked up on […]
Shedding Light on Swipe Night
By Mark Tungate The Digital Grand Prix at the Epica Awards was a staggering multi-player interactive game…on a dating app. Senior writer Reilly Baker and senior strategist Miné Cakmak of 72andSunny collectively answer our questions about Tinder’s “Swipe Night”. How and when did the idea for the project first surface? Was there a brief or […]
Fernie’s winning smile from Bangsar to the Federal Highway
Fernie Jasmine Abdul Ghani Head, Brand & Communications for Axiata Group Berhad wins Gold as Best Marketer in Festive Communications Marketing, presented by Visual Retale.
Reminding women to get screened, Etiqa launches 4th phase of Free Mammogram Programme
Etiqa officially launched the fourth phase of its Free Mammogram Programme together with the National Cancer Society of Malaysia (NCSM), today. The programme aims to provide free breast cancer screenings to 6,000 women aged 40 and above. Etiqa said the programme provides free breast cancer screenings for 6,000 underprivileged women aged 40 and above. “The […]
Carousell Chooses Malaysia-based Supahands for platform personalisation
Supahands, the leading end-to-end data labeling partner for Machine Learning and Artificial Intelligence companies, has been selected by Carousell, one of the world’s largest and fastest-growing classifieds marketplace, to further enhance its customer shopping experience. Carousell is using Supahands to evaluate the search relevance algorithms for its Machine Learning models to further enhance the search […]
Putting the Heinz puzzle together
By Mark Tungate Jigsaw puzzles are mysteries waiting to be solved. Great detectives of the Sherlock Holmes variety are often depicted frowning over solo chess games. But actually they should be doing jigsaw puzzles: putting together those awkward shapes so the full picture can emerge. “The final piece of the puzzle,” is a mystery movie […]
