Celcom-Digi merger may be on cards again
TALKS between Norway’s Telenor ASA and Malaysia’s Axiata Group (pic) Bhd for a merger of their mobile telecom units have resumed, sources say. Or as one industry player in the know puts it, “the talks never really ended” since the merger plan was aborted two years ago. The renewed interest in a merger deal between Digi.com […]
There’s more than one way to skin a cat says creative powerhouse, Felicia Yong
Felicia Yong started her creative career in 1998 when she joined a boutique offline house, Razor Edge. After that short stint as the apprentice of the top offline editors at the time, she moved on to VHQ Post (M) in 2000 and moved up the ranks to a dual role of Regional Creative Director for […]
MARKETING Weekender – Issue 281
Read issue 281 now! WEB: http://hams.top/281PDF: http://hams.top/281s This week in Weekender: 04 Alex hits the ground running! 12 Top 10 Experts’ Choice Awards CNY 2021 winners! 18 Grey Malaysia Country Agency of the Year at Spikes Asia! 26 Directors Think Tank wins Grand Prix for Malaysia at Spikes Asia! You can also receive your very own free […]
Here’s how Malaysian cinemas are gearing up to re-open following announcement by Finas
Starting today, Malaysian cinemas are officially allowed to open in states undergoing CMCO and RMCO, according to a statement released by Finas on Tuesday. On the same day Finas released the statement, Malaysia’s largest cinema company, Golden Screen Cinemas (GSC), announced that it is acquiring the majority of cinema assets from the operators of the […]
The only thing a girl should be is limitless, Taylor’s emphasises in this IWD film
March 8 marks International Women’s Day (IWD) 2021, a global day that celebrates the social, economic, cultural and political achievements of women. Historically, IWD also marks a call to action for accelerating gender parity as significant activity is witnessed worldwide where groups come together to celebrate women’s achievements or rally for women’s equality. Ahead of […]
NIVEA hits the marketing ‘sweet spot’ with Nuffnang Live Commerce
NIVEA is reportedly the world’s largest skin care brand and trusted by millions of people around the world. Here in Malaysia, it also has a huge following among the rakyat from all walks of life. According to Brand Manager Charis Chan of Beiersdorf (pic), which owns the NIVEA brand, face care, especially, is high on […]
Best Marketer in Retail & Promotions Marketing
MARTIN VOONHead, Digital Brand ManagementRHB Banking Group A seasoned marketer with more than 17 years of experience across multiple disciplines (Advertising, brand management, CRM, digital marketing: SEO/SEM & social media, event/on-ground activation, etc.) for blue-chip brands such as AIG,Digi, Dutch Lady, Microsoft, UMW Toyota, Volkswagen and more. Martin possesses a holistic view of marketing with […]
COVID-19 accelerates consumer change, brands risk being left behind
Dentsu launched its report, The Age of Inclusive Intelligence, today which charts the long-term consumer trends that will shape the next decade. The research shows how the pandemic has accelerated many of the long-term trends facing brands, drawing on in-depth interviews with world-renowned futurists, academics, authors and experts, together with multiple proprietary consumer surveys. Health […]
Why bother with Awards?
We have been told people hate ads – so the less ads we see, the better. I think that’s true of not just bad advertising, but of all things bad. We should learn how to make good ads if we want to make a living from advertising. We should acknowledge the human truth that people […]
Telling tales of romance
By Mark Tungate Alexandre Hervé, ECD of Romance, explains how the respected French agency uses emotion to unite consumers. Once upon a time, before the pandemic was even a whisper and when the world was full of possibility, I had a long lunch with Alexandre Hervé, now co-founder and executive creative director of the agency […]
