Viu ranks first by monthly active users amongst major video streaming platforms in SEA
PCCWs leading pan-regional OTT video streaming service, Viu, has achieved remarkable results in Q4 2020 according to a report from AMPD Research, a subsidiary of Media Partners Asia (MPA). The report revealed that Viu ranks first in aggregate monthly active users amongst premium major video streaming platforms in Southeast Asia* and ranks second in paid […]
5 key digital marketing trends in an evolving customer experience landscape
By Simon Dale, Managing Director, Adobe Southeast Asia The growth in the use of digital channels driven by COVID-19 saw consumers flocking online as countries lock down in a bid to contain the spread of the virus. While companies that were more mature in their digital transformation were able to react faster and stay resilient in […]
‘Devious ad tech weasels’ are making marketers look like fools
The most healthy mindset for any marketer working in the industry today is scepticism, according to Bob Hoffman, aka the Ad Contrarian. “We’re living in a fantasy land. Being a sceptic makes you a better marketer,” he said, talking at the Festival of Marketing: The Bottom Line, as reported by Adweek. It’s a fantasy land […]
Chun Wai is back in Star Media Group
Media icon Datuk Seri Wong Chun Wai’s tenure as Advisor has been extended by the company’s board. The board of directors, which met on Wednesday, backdated his contract to Jan 1, 2021. It is understood that Wong’s two year term, which ended on Jan 1, was left uncertain during the term of chairman Datuk Fu […]
Sir John Hegarty: the industry has given up on persuasion
LBB’s Addison Capper speaks to the founder of BBH and co-founder of The Garage Soho about the future of ad industry awards, the meaning of effectiveness in 2021, and why funny ads don’t win big anymore AME Awards, the effectiveness focused award show from New York Festivals, has partnered with Little Black Book to sponsor […]
Announcement from APPIES Malaysia President
As the season for The APPIES Malaysia Marketing Campaigns Awards 2021 gets into full swing, we have been receiving many requests from contenders who missed out last year. One of the concerns has been that last year was a difficult year for all, and hence an abnormal one when it came to collating entries. With […]
Thoughtbubble UK teams up with APPIES Malaysia
Full service web agency, Thoughtbubble UK is partnering with APPIES Malaysia for the much awaited APPIES Malaysia Marketing Campaigns Awards 2021. The agency specialises in engineering awards platforms and is working with APPIES Malaysia to create a seamless experience for APPIES award submissions and online judging. APPIES Malaysia is an annual event that presents a rare […]
6 ways marketers embrace Ramadan
This is self-introspection time and a season Malaysians welcome with open hearts, year in year out: Ramadan and Raya. Astro trained their lens on this coming festive season to share some insights on how smart brands can leap ahead, especially after a long hiatus because of you know what. Brands can now hone in on […]
The gentleman’s ride has arrived
I don’t care what my friends say. Most of all, I don’t care what Tan Yew Leong thinks. I wanted a bicycle. Not one of those featherlight plastic contraptions with 21 gears that go nowhere. I wanted a bicycle with a left brake for quick stop, and a right one for slow stop. Not those […]
Yasmin steps down as Pos Malaysia chairman, Syed Faisal takes over
Prominent digital technology and enterprise industries figure Yasmin Mahmood is stepping down as Pos Malaysia Bhd’s chairman with effect from April 1 after having served a two-year term. In a statement today, the postal delivery service provider said the company had appointed one of its current board members, Syed Faisal Albar Syed Ali Rethza Albar, […]
