Nobu Kuala Lumpur keeps GO-ing forward in 2021
Following a year-long engagement in 2020, Nobu Kuala Lumpur has formally renewed its contract with GO Communications for another year, which will be in effect through the end of 2021. The undertaking will see the agency continuing to bolster public relations and integrated communications support for Southeast Asia’s first Nobu restaurant – one of the […]
The day Jude Mohan paid my bill and I sought justice!
Blast from the past….the days when ad folk had fun. It was one of those Friday evenings at the Cheers pub in Bukit Damansara. The time when it was still a dingy old-style tavern run by a couple (I believe they were the Wongs) whose husband’s main passions were fishing, drinking and gambling on anything […]
OOH advertising 3rd biggest media class in 2020, overtaking print
While the COVID-19 pandemic has negatively impacted several industries, the rapid digitisation caused by the pandemic, the outdoor advertising also known as out-of-home advertising (OOH) industry was given a unique opportunity to showcase the dynamic creative capabilities of digital screens. Most recently, a report released by AIMs research revealed that for the first time, OOH […]
IPC Shopping Centre launches CNY campaign with ox-mented reality twist
IPC Shopping Centre is kicking off its ‘Niu NiuNew Year’ campaign by serving the community in the ‘phygital’ space once more. Up till 21 February, shoppers can browse through exclusive deals on IPC’s Instagram and Facebook page and have them delivered through the mall’s and enjoy exclusive discounts as they make their delivery partners, GoGet […]
BEHIND THE MOULDY WHOPPER: THE BACK STORY OF THE TRIPLE EPICA GRAND PRIX
“The Mouldy Whopper” won the Film, Print and PR Grand Prix at the Epica Awards – an unprecedented hat-trick. Here’s how the campaign came about. The story of “The Mouldy Whopper” starts out a little like one of those movies in which a cool mastermind travels the globe hand-picking a team of talented individuals for […]
Best Marketer in Omni-Channel Marketing
Edmund Lee General Manager Red Bull Malaysia Edmund Lee is the General Manager of Sales & Marketing at Red Bull Malaysia. He has 20 years of experience in FMCG across local and global roles with an extensive career across multiple Commercial and marketing functions including strategy, revenue growth management, customer development, data analytics and marketing […]
Facebook to develop tools for advertisers to tackle harmful content
Facebook Inc said on Friday it would soon start developing “topic exclusion controls” on its platform to give advertisers greater ability to weed out certain types of content from appearing alongside their ads. This comes after companies including Coca-Cola Co and Starbucks Corp boycotted Facebook in July for not doing enough to curb hate speech […]
47 recipients receive RM 2.35 mil worth of PENJANA Digital Content Grant
The Malaysia Digital Economy Corporation (MDEC) disbursed RM 2.35 million worth of grants under the DCG 2020 (Budget 2020) and PENJANA Digital Content Grant (DCG), to 47 grant recipients from the SME and start-ups sectors70% of the grant recipients are from the digital creative content industry and the remaining 30% are made up of professional […]
Ranga Somanathan and Ravi Bhaya launch new venture
Industry stalwarts join forces and take a plunge into the start-up ecosystem Ranga Somanathan(left in picture) and Ravi Bhaya(right in picture), have launched RSquared Global Ventures (R2GV) with a vision of enabling businesses in the areas of Data, Tech, Content and Media scale across geographies and audience segments. To bring this to life, R2GV has […]
All the news that matters, explained to you in 15 mins!
AWANI Tonight, your bite-sized daily newsbrief, debuts on Feb 1. In a first for a local channel, Astro’s AWANI Tonight aims to be the final news capsule to round off the day at 9.45pm from Mondays to Fridays. The English news programme promises to pack all the news that matter with facts, insights, and bite-sized […]
