OP-ED: Corruption must end, uphold transparency!
By: Datuk Wira Dr Hj. Rais Hussin Mohamed Ariff, Chairman of MDEC Corruption impoverishes the poor and the most vulnerable in our society. As the Chairman of MDEC, I support initiatives to address the scourge of corruption in Malaysia. Corruption hurts the poor disproportionately, diverts funds intended for development, leaks precious public resources, and undermines […]
This CNY film explores the source of happiness for survivors of critical illness
For Chinese New Year (CNY) this year, Prudential is posing an important question: ‘what is the source of our happiness?’. Together with Naga DDB Tribal, the insurance company has released a short film titled “The Reunion”, which explores a unique perspective on happiness inspired by interviews with survivors of Critical Illness. “We discovered that a […]
vivo X Hakuhodo Malaysia lifts the CNY spirit with a fun music video
Apart from the pandemic, the most worrying thing for the people in Malaysia and around the world now is their financial situation. Unstable job security, experiencing pay cuts or losing business. Since the atmosphere is a little heavy this year, vivo Malaysia decided to lift the festive mood with a light-hearted and entertaining CNY music […]
Best Marketer in Mobile Marketing
KONG EE LYNN Director, unifi Marketing & Comms Telekom Malaysia Eelynn Kong is responsible for overseeing the unifi brand, driving business and advancing the sustainable competitive edge for the telco. She joined the telecommunication company in 2016, bringing with her more than 15 years of experience as a tenured professional in marketing industry. Since then, […]
Malaysian creatives and filmmakers launch petition to sack FINAS CEO & Chairman
Representing the Malaysian creative and film industry, Art Revolt has launched a petition calling for the resignation of CEO and Chairman of the National Film Development Corporation (FINAS), Ahmad Idham Ahmad Nadzri and Zakaria Abdul Hamid respectively. The petition was launched on the grounds that the two individuals have failed to address the welfare of […]
Cannes Lion looks back at a moment that moved the world
As Cannes Lions opens for submissions, the festival organisers are taking the Cannes community through moments that moved the world. The core of the campaign is to take a deeper look at the real stories and key moments that led to Lion-winning work that pushed society, business and creativity forward; hopefully encouraging creatives around the […]
Scott's reached 2 million mums via Ibuencer from Rainbow Gummies Virtual Launch
More than ever, businesses need to stay resilient. We need to change our mindset as we explore ways to build successful campaigns with quality reach and amplify brand awareness. It is also the time to get ready to adapt to significant changes in business environments and of them is — virtual experiences. The Brief Following […]
Lai Shu Wei resigns as VP and Head of Marketing
The VP and head of marketing of unifi, Lai Shu Wei who also doubles as CEO of TM Net and CEO of TM Multimedia at Telekom Malaysia has tendered in his resignation. He will continue to serve his time out until the end of March. According to his LinkedIn, Shu Wei joined webe digital in 2015 […]
It's time to transform your PowerPoint skills for pitching season
It’s pitching season which means agencies all around the world are preparing their digitally apt, mind-blowing and money making creative ideas to pitch to brands and organisations. But none of these elements mean anything when your presentation decks bore your clients before the big idea reveal. Making a pitch, possibly for a year-long contract is […]
The emergence of independent agencies is setting us up for a new golden age in advertising
In the early 2000s, Clinique, a subsidiary of the Estée Lauder Companies, was one of the most popular skincare and cosmetics brands in Malaysia. Positioning itself as the world’s first allergy tested, dermatologist-driven brand, Clinique penetrated the Malaysian market with effective marketing and advertising strategies. Prior to 2014, a chunk of the marketing behind Clinique […]
