ARCHIVE

ARCHIVE

Digi tell a true story ‘From the Heart’ in its 2021 CNY TVC

Despite the fact festivities for the year of the ox will be toned down due to the COVID-19 pandemic, Digi decided to approach the holiday with a glass half full mindset. For its CNY TVC this year, the telco company reminds Malaysians that the festive spirit is alive and well, and an unfamiliar celebration can […]

Karangkraf boss lambasts little Napoleons in ministries

Karangkraf Media Group chairman Datuk Hussamuddin Yaacub, in standing by his tweets and Facebook postings this afternoon, took a swipe at officers representing ministers and ministries who “threaten to boycott” the media if they do not sing the same tune. Speaking to Twentytwo13, Hussamuddin said his message was “quite clear” and it was a problem faced […]

Muma and Idealogic help Green Packet tell their story of making the impossible, possible

For over two decades, Green Packet has been striving to make Malaysians and businesses big and small thrive digitally by making the best of innovations accessible to all.  To celebrate its 20th anniversary of creating life improving digital innovations, Green Packet turned to the strategic minds and storytelling talents of Idealogic and Muma. “We were […]

Immersive media company behind Pavilion KL’s realistic Bull Charge Project

Pavilion KL’s stunning and realistic CNY screen installation of a golden bull charging out of screen has been making waves around the community since yesterday. The design and technology execution behind the giant 60.8m x 21.5m LED screen was a KL content production powerhouse (with a HQ in Singapore). MARKETING Magazine has reached out to […]

Dentsu MY bids farewell to Merdeka LHS veterans, welcomes Andrew Low

Dentsu Malaysia (formerly Dentsu Aegis Network) is bidding farewell to three veteran partners of Merdeka LHS, the creative agency it acquired in 2016: CEO Tony Savarimuthu, and Chief Creative Officers Huang Ean Hwa and Szu H. Lee.  According to a statement issued by the company, former CEO of dentsu Malaysia Nicky Lim and new CEO […]

TNB CEO resigns, accepts post by Minister of Finance

Tenaga Nasional Bhd (TNB) announced that its chief executive officer (CEO) Datuk Seri Amir Hamzah Azizan has tendered his resignation from the post, effective Feb 28. Amir Hamzah’s resignation is due to him accepting a new appointment by the Minister of Finance, the group said in a bourse filing today. The Edge CEO Morning Brief today […]

Colgate-Palmolive extends strategic partnership with Ogilvy MY

Colgate-Palmolive announced the company will extended its partnership with Ogilvy Malaysia following the “Smile Strong Bersama” campaign executed by the agency in October last year. Ogilvy will be responsible for the company’s strategic and creative communications, digital, and social media duties throughout 2021 across all Colgate-Palmolive’s businesses including its oral care and home care brands […]

PIXERF launches #PandemicRomance Campaign to set the mood for Valentine’s

The pandemic has changed romance as we know it. Instead of going to the movies or romantic dinners outdoors, more couples are spending more time at home, streaming shows on their laptop or cooking together. Couples who have to live apart – separated by a mile or a continent – also find creative ways to […]

OMG promotes Eileen Ooi to Chief Operating Officer

Omnicom Media Group (OMG) promoted Eileen Ooi to the role Chief Operating Officer of OMG Malaysia. Prior to the promotion, she was the Managing Director of PHD Malaysia for the last four years.  Eileen comes into the role of COO with 16 years of industry experience and according to a statement issued by OMG, during […]

MARKETING Magazine editor’s pick: Top 5 super bowl ads from this weekend

Super bowl, arguably the most anticipated sports event in America each year, took place on Sunday. This year’s super bowl was unlike any in its history as the majority of the world, including the USA continues to battle the COVID-19 pandemic. For starters, the stadium which can hold up to 75,000 football fans, this year […]