INTI’s SVP Marketing, Timothy Johnson exits group
Timothy Johnson, SVP of Marketing, Product and Partnerships at INTI Education Group announced he will be leaving the role today. Tim has been with INTI for almost 7 years since he joined as the VP of marketing in 2014. The group was recently acquired by a Hong Kong listed, China based organisation, HOPE Education. “After […]
Ensemble & PETRONAS celebrate lion dancers in its CNY animated film
Following a recently established tradition with PETRONAS’s festive films, together with Ensemble Worldwide, the company released a fully animated festive film once again, this time to usher in the auspicious Chinese New Year festive season. The film titled ‘Yi Qi’ is set in the mythical Malaysian village of “Kampung Baru Dancing Lion”, a land inhabited […]
Cadbury nudges couples to go far for love
Couples have been apart for a long time. They’ve missed anniversaries and birthdays and date nights. They’ve made do. They’ve found ways to stay in love. Some even found love. And it isn’t easy. Young couples are always looking for ideas to make their Valentine’s Day special. They scamper and scour the ends of the […]
Panadol emphasises CNY is a time for joy, not pain
In a relevant and creative take of their brand, Panadol, the flagship brand of GlaxoSmithKline (GSK), launched a Chinese New Year commercial titled ‘#TimeForJoyNotPain’. Staying true to the brand’s purpose of freeing people from pain so that their human spirit can shine, this film reminds those celebrating under these different circumstances, to count their blessings. […]
Official education channel for Malaysian students to air starting Wednesday
The Ministry of Education (MOE) will be launching DidikTV KPM which will be used as the ministry’s dedicated TV channel, on 17 February. The channel will run daily from 7am to midnight and Prime Minister Tan Sri Muhyiddin Yassin will launch the Education TV channel at 8am on the first day of its broadcast. In […]
The evolution of radio: Astro Radio charts digital heights with SYOK
2020 saw many dramatic shifts and changes in the media landscape as consumers adjust to social restrictions and the pandemic. In Malaysia, internet usage increased by more than 29% between 2019 and 2020, which correlated with a surge in online activities peaking at 4.8 hours per day including consuming entertainment, shopping and chatting. The consumption […]
Voting period for Experts’ Choice Awards CNY TVC 2021 begins today
The entries are in, the foes have been established. Brands against brands, agencies against, well themselves. It is one of the most exciting times in our industry as marketing and advertising experts of Malaysia may officially begin voting for their favourite CNY TVC 2021 and determine which 10 festive film will win this year. The […]
Marketing Trailblazer – FMCG
FARHAN HAFETZ Head of Group Marketing FGV Holdings Berhad With over 13 years of experience across multiple industries including Brand Consultancy, F&B, and FMCG, Farhan is currently the Head of Group Marketing in FGV Holdings Bhd. His role is to oversee the Brand Management, Market Intelligence, Product Development, Customer Experience, and Corporate Compliance teams for […]
MARKETING Weekender – Issue 279
Read issue 279 now! WEB: http://hams.top/279PDF: http://hams.top/279s This week in Weekender: 04 The book that’s going to be the talk of CNY 06 The Great Disruptor Gets Disrupted 10 A little wisdom and a lot of common sense is what we need. 28 Next generation of horseshit You can also receive your very own free copy of […]
Angelina Villanueva accepts regional marketing role in KFC
Angelina Villanueva who stepped down as CMO of KFC Malaysia earlier this year has taken on a regional marketing role and will oversee the Malaysia and Singapore market and possibly other markets. Angelina was awarded Malaysian CMO of the Year 2020 in January this year when she also won in the categories for Best Marketer […]
