MARKETING Weekender – Issue 280
Read issue 280 now! WEB: http://hams.top/280PDF: http://hams.top/280s This week in Weekender: 04 Why does advertising exist? 09 Creative Sells 24 Why Bother With Awards? 28 Facebook corruption never ends You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
Alex Yeow is Star Media Group’s new Group CEO
Star Media Group Bhd (SMG) has appointed Alex Yeow Wai Siaw (pic) as its new Group CEO effective March 1, 2021. Yeow, who was formerly the group CEO and executive director of Tropicana Corp Bhd, brings with him vast experience and knowledge from his working experience. His corporate experience has seen him helm other listed companies on […]
The 12 Brands that will get ‘Invited’ to a CNY open house
The pandemic stricken Chinese New Year celebrations were muted as many families were not able to completely reunite. As a result, the wish to be together resonated louder than ever amid the people. Many brands wanted to echo these sentiments, and as such their CNY ads showed us of how it is to celebrate together, […]
Best Marketer in Retail & Promotions Marketing
ANDREW YEOHHead of Marketing & Innovation (Shopping Centre)IKEA Southeast Asia Andrew’s unique skillset and mindset have been honed by over 16 years of experience across both the client and agency spectrum. He has stewarded brands as diverse as IBM, Gillette, Pantene, KFC, Uniqlo, SK-II, BMW, Microsoft and Disney both locally and regionally in Malaysia and […]
Publicis Groupe appoints Firzan Mulafer as Managing Director Publicis Communications
Publicis Groupe has appointed Firzan Mulafer as the Managing Director for Publicis Communications. In this role, Mulafer will be responsible for driving efficiency and effectiveness of the creative hubs under Publicis Communications, namely Leo Burnett, Publicis, Saatchi & Saatchi Arachnid and Publicis Emil. He will work alongside Publicis Groupe agencies’ senior leaders to integrate specialist […]
Malaysia builds strong investment momentum in the digital and tech sector
The Malaysia Digital Economy Corporation (MDEC) expects a boost in investor confidence as with the recent announcement of the national digital economy blueprint MyDIGITAL which is further accelerating the country’s digital economy agenda. Based on the Department of Statistics Malaysia report, the digital economy’s contribution to gross domestic product (GDP) for 2019 stood at 19.1% […]
Directors Think Tank and Grey connects with TM Digital for Digital Malaysia
Directors Think Tank and director Maurice Noone recently delivered the latest TM Digital spot via Grey Malaysia. Telekom Malaysia Berhad has launched its short film titled “Reach Further, for a better Malaysia”. The film shows how we are all interconnected with each other thanks to Digital Malaysia powered by TM. The theme of “Reach Further” […]
Dentsu wins AIA Malaysia’s Creative Business
Dentsu Malaysia has won all of AIA’s creative retainer services in Malaysia, with immediate effect. Dentsu, who is already managing the company’s takaful arm, AIA PUBLIC Takaful Bhd, will become the sole creative agency of record to further support the brand in delivering its purpose of empowering Malaysians to make healthy living choices during a […]
Brace for impact: iOS 14 privacy update to affect industry, read what MDA thinks
This article was published by MARKETING Magazine in collaboration with the Malaysian Digital Association, Mediabrands and Rev Media Group. Credit for information gathering to Rev Social’ Chief Strategy Officer, MDA Council Member,Chris Wee and Head of Annalect, Omnicom Media Group, Daler Kendzhaev. Source gathering and writing by Director of Strategy & Digital, Mediabrands and MDA […]
Keeping Chinese New Year Traditions alive in a cashless and safe way with Touch ‘n Go eWallet
With the re-implementation of the movement control order, families are bracing for a muted Chinese New Year – one without their family members and friends. Malaysians are embracing the new normal and adapting to the fact that celebrations will not be the same. However, despite the limitations, we can still keep the tradition of giving […]
