Cooler Lumpur launches e-commerce platform as brand extension of the festival
Southeast Asia’s first and only “festival of ideas”, The Cooler Lumpur Festival recently launched its e-commerce platform together with its first ever online festive campaign titled Projek Cool Christmas. “Over the past seven installments, we’ve been fortunate enough to be able to grow our festival offerings and following as well as build incredible partnerships with […]
What is programmatic DOOH, and how does it work?
By Remi Roques, General Manager, Broadsign APAC For many of us, it feels like the digital revolution in out-of-home (OOH) advertising happened just yesterday. With technology moving so quickly, it seems impossible to keep up, much less get ahead of the game. Now, as things start to settle, we find ourselves in the midst of […]
Experts consulted SMEs on MarTech solutions in first part of ‘Helping Entrepreneurs Win’
Following Malaysian Tech Month 2020 (MTM 2020), MDEC in collaboration with MARKETING Magazine is hosting a three-part roundtable series titled ‘Helping Entrepreneurs Win’ aimed at providing local SMEs with valuable insights and encouraging them to treat their digital investments as more than just an automation tool. Moderated by CMO of MDEC, the first session kicked-off yesterday with […]
A conversation between the creative and the client on new film for brand shoe On
Author: Mark Tungate Director and animator Manddy Wyckens and client Feliciano Robayna talk about “Taming Giants”, the awe-inspiring new film for running shoe brand On. Until a few days ago I’d never heard of Swiss running shoe brand On. Since then I’ve learned that the high-performance yet stylish shoes are gaining a cult following (Roger […]
iMedia cements 5th acquisition in 100 days
iMedia continues its recent series of acquisitions as it added Moretify, a Chinese language portal in Malaysia to the list after acquiring the company’s controlling stake. This move is part of the company’s mission of becoming Malaysia’s number 1 integrated digital media group. Since acquiring Moretify, iMedia is the exclusive sales representation partner for the […]
McCann Worldgroup: Creativity is the only way to survive and thrive
At McCann Worldgroup, creativity is viewed as integral to business success. But with the industry in flux, how will the role and meaning of creativity evolve? We ask chief creative officer Europe Adrian Botan and chief strategy officer UK & Europe Harjot Singh. Interview by Mark Tungate Creativity has always been the magic ingredient that […]
Infobip gets personal, launches ‘Moments’ on its latest omnichannel platform
Global cloud communication platform Infobip, has launched Moments – a new omnichannel customer engagement hub that enables businesses to create personalized interactions and build strong relationships with its consumers. The increase in importance for businesses to serve customers according to their channel preference has created the need for businesses to interact with customers at the […]
