Coca-Cola, Pepsi and Nestlé named top plastic polluters for third year in a row
Coca-Cola, PepsiCo and Nestlé have been accused of “zero progress” on reducing plastic waste, after being named the world’s top plastic polluters for the third year in a row. Coca-Cola was ranked the world’s No 1 plastic polluter by Break Free From Plastic in its annual audit, after its beverage bottles were the most frequently found […]
Colgate partners with Headspace app, encourages consumers to practice mindful brushing
Colgate-Palmolive has partnered with meditation app Headspace to offer weekly programming in the Hum by Colgate app which connects to its line of smart toothbrushes. The app will host a “Mindful Moments” programming to help users adopt healthier daily habits. In August, Colgate began selling the Hum smart toothbrush with the promise that it would […]
Tourism Malaysia reports over 70% of negative growth due to COVID-19
Malaysia Tourism has reported negative growth for its overall performance, due COVID-19 which has impacted the tourism sector worldwide. The From January to September of this year, Malaysia welcomed 4,299,419 tourists, marking a 78.6% decrease when compared to the same period last year when Malaysia welcomed over 20.1 million tourist arrivals. For the same period, […]
Spikes Asia jury line-up an equal split of male and female creatives
Spikes Asia has announced the full jury line up for the 2021 awards. Regarded as Asia Pacific’s most prestigious recognition for the creative branded communications industry, the awards this year will welcome 86 jurors to assess and award APAC’S very best creative work. Coming from 18 countries from across APAC, the juries will meet online […]
Marketing leaders to chart the future of “The Outernet”
Unpredictable traffic patterns and enforced WFH edicts have hampered what was supposed to be an incredible year for OOH growth. But Covid has not stopped innovation in this space. As Internet fatigue starts to set in and nations step-up efforts to open up their borders, brand leaders are now looking at the growing possibilities of […]
MARKETING Weekender – Issue 271
Read issue 271 now! WEB: http://hams.top/271PDF: http://hams.top/271s This week in Weekender: 04 Machines make mistakes, humans apologise. Or is it the other way round? 06 Marketing Leaders to Chart the Future of “The Outernet” 14 Winners of Malaysian CMO Awards 2020 announced! 26 CLUELESS & OUT-OF-TOUCH You can also receive your very own free copy of MARKETING […]
WeTV partners with Media Prima, making exclusive on-demand content more accessible
Malaysia’s entertainment scene celebrates a partnership between leading streaming platforms for emerging markets; WeTV and the nation’s integrated media powerhouse, Media Prima. This milestone will see both parties working together to offer rich on-demand experiences to locals and viewers across Asia, boosting local content offerings for both parties. The partnership also entails a licensing deal […]
Design Plus: An illustrator’s world
Interview by Mark Tungate What does it take to forge a career as a professional illustrator? We ask Marie-Laure Cruschi, founder of the Paris studio Cruschiform. How did you start your career? I read that you studied at the Arts Deco (Ecole Nationale Supérieure des Arts Décoratifs) in Paris, but have you wanted to be […]
Here’s how you can catch the expert roundtable discussion on AdTech
Ad Tech when optimally used should cover the entire delivery process, right from the content of your ad to the audience it will reach. Using data and analytics, AdTech can help businesses see the ‘bigger picture’ by allowing them to reach a more relevant audience, with a lesser budget. Hence, the key significance of understanding […]
Winners of Malaysian CMO Awards 2020 announced!
After a thorough online judging process with a top flight group of judges, the organisers of the Malaysian CMO (Chief Marketing Officers) Awards 2020 are proud to share the list of final winners…. Best Marketer in B2B Marketing THAM YEN LEE Astro Media Solutions Best Marketer in Omni-Channel Marketing (Special Mention) EDMUND LEE Red Bull Malaysia Best Marketer […]
