Southeast Asia’s Largest Esports Facility Launched in Malaysia
Malaysian company Esports Business Network (EBN) today launched Esports City, a full-service esports facility that is said to be the largest not only in the country but also in Southeast Asia. Located in Quill City Mall in Kuala Lumpur, the sprawling 65,000-square-foot venue aims to be the go-to destination for local, regional, and international esports […]
The US$700 million-a-year Television Ratings Scam in India
By Mahesh Murthy India has been blowing up on the news of a few TV channels caught paying bribes to be rated high. … Back then India didn’t have many satellite dish households. The majority got their TV from the friendly neighbourhood cable mafioso. Most TVs couldn’t carry 100s of channels and we wanted to be on […]
MRM names Ronald Ng global chief creative officer
MRM, a leading marketing agency that is part of McCann Worldgroup, today announced it has named Ronald Ng EVP, Global Chief Creative Officer, who will be based in the agency’s New York office. Ng moves to MRM from his role as Global Chief Creative Officer at Isobar. “Ronald is an incredible talent with a passion […]
Ensemble & Grab break the silence of disabilities
Ensemble Worldwide, the creative agency within the IPG Mediabrands network, has released two videos as part of the GrabForGood initiative, to empower the deaf community and continue Grab’s support and collaboration with differently-abled organisations and individuals. ‘Breaking the Silence’ highlights the story of the journey of deaf Grab driver Joey Kow, and ‘The Bassment’, a […]
Brand Building & Performance in e-Commerce
By Greg Paull, Co-founder and Principal, R3 How much should be invested in brand building and performance is a common discussion point for marketers developing e-commerce marketing strategies. For bigger, more mature brands, the argument is often settled with the funnel model and its numerous variations. However, the emergence of e-commerce conglomerates has tipped the balance […]
IKEA is retiring its iconic catalog after a good 70-year run
Furniture giant IKEA has made an “emotional but rational” decision to discontinue its IKEA Catalog, both in print and online. The company announced in a statement that it will no longer be publishing the copy as its demand has fallen. However, 40 million copies of the book will continue to be distributed in 2021 as planned. “It has […]
Astro reports continued positive q-o-q results
Astro Malaysia Holdings Berhad continues to report overall positive growth for its q-o-q results for the third quarter of its financial year. “Amidst the gradual reopening of the economy and relaxation of the MCO, we registered improvement in our performance for the third quarter,” said Chairman of Astro, Tun Zaki Azmi. “Astro’s balance sheet remained […]
At VLMY&R in Italy, strong partnership for tough times
By Mark Tungate While times have been tough for everyone, Italy has arguably suffered more than most European markets, as it got hit by the pandemic first and hard. At VMLY&R in Milan, CEO Simona Maggini and ECD Francesco Poletti had already adapted to the merger of the two agencies at the end of 2018. […]
Clueless & Out of Touch
You gotta laugh to keep from cryin’. Marketers spend half a trillion dollars a year on advertising. You’d think they’d take the time to understand what the hell they’re doing. There is incontrovertible evidence that they are alarmingly out of touch with the people they are trying to influence. This week Ipsos Canada released a study on […]
Viu takes a larger view when it comes to content
As the world spent most of 2020 at home, more time is spent consuming content. Malaysia registered close to one million new over-the-top (OTT) or streaming subscribers last year to 14.1 million users according to Nielsen data. Viu ranks second amongst all global and local OTT platforms in SEA, excluding YouTube, in total video minutes […]
