Department stores in crises
By Tan Hai Hsin, MD of Retail Group Malaysia On October 30, media reported the closing of Robinsons in Malaysia. Early morning the following day, long queues were seen at the two of their stores as regular customers were trying to buy goods at heavily discounted prices. Subsequently, Robinsons in The Gardens Mall and The […]
Who is eating your marketing budget?
Well, not all of it has gone into the special Meat Stack sandwich at Subway. Half, or if not more, of marketing budgets are now spent on digital, mostly using programmatic tools. And however much I write about it, marketers have yet to see the truth from the lies when they invest in online media. […]
#BestofTweets Malaysia 2020
2020 has been a year of disruption and disconnect across economies, industries, and communities. For marketers, 2020 proved to be a more challenging year as disconnect is a rampant theme all throughout. Campaigns, events, and creative shoots had to be moved online, postponed, or cancelled, setting aside a year’s worth of pre-planned concepts and strategies […]
The Other Pandemic
Online ad fraud is apparently out of control. A white paper released this week by AdAge and co-sponsored by anti-fraud company Spider Labs, estimates that ad fraud is stealing 20% (which comes to USD66 billion) in global online ad spending. The report states, “the digital domain overall has seen a marked increase in fraud since […]
Generation Z Consumers and the Future of Branding
By Dr. Karling Lee A brand is often seen as the idea or image that customers or consumers have in mind when thinking about specific products, services of a company, in a practical (the dress design is trendy and functional) as well as emotional manner (the dress makes me feel beautiful). Therefore, having a strong […]
TikTock Malaysia’s favourites of the year
TikTock, the short-form video app with a mission to spread creativity and bring joy, has unveiled its ‘Year on TikTock’ collection of videos, memes, music, creators and more in the TikTock community for 2020. “TikTock has always been about bringing people together to inspire one another and share moments of joy. Over the past year, […]
MDEC CEO Surina Shukri in World’s 50 Most Influential Revolutionising Governance
The Chief Executive Officer (CEO) of Malaysia Digital Economy Corporation (MDEC), Surina Shukri, has been named among the World’s 50 Most Influential People Revolutionising Governance in the inaugural Agile 50 list – a joint initiative by Apolitical and the World Economic Forum’s Global Future Council on Agile Governance. The Agile 50 list was created from over […]
MARKETING Weekender – Issue 272
Read issue 272 now! WEB: http://hams.top/272PDF: http://hams.top/272s This week in Weekender: 04 Who is eating your marketing budget? 07 Fraud is more insulting than a four-letter word and costs billions 15 Department Stores In Crises 18 Star Media Group still keeps loss making Dimsum You can also receive your very own free copy of MARKETING WEEKENDER every […]
Let’s thank Rama for this
We cornered Ramakrishnan C.N. Partner at ENTROPIA today, and you’ll be glad we did. Read on…as he explains… Over the last nine months, the entire advertising/marketing Services industry seems to have lost their mojo as their beloved PPT couldn’t cope with virtual meetings. No amount of smooth-talking works over faceless boxes, lagging internet, echo, or […]
Epica Awards ceremony on Dec 17
The show will go live at 18:30 CET on December 17 For the first time, the Epica Awards ceremony will be broadcast live from Paris starting at 18:30 CET on December 17. Online viewers will see the best of the best of this year’s creativity as chosen by the trade and mainstream press worldwide: a […]
