Highlights from R3 on marketing and communications industry
R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Unilever, Samsung, Coca-Cola, Mastercard, Colgate, Procter & Gamble, BMW, Intel and Shell. As we inch closer to the end of 2020, the marketing […]
#ThankYouKisaan
Agriculture is the primary source of livelihood for about 58% of India’s population. Farmers put food on our table and clothes on our back are undoubtedly the backbone of our nation. So what is common to farmers and Tata Steel? While farmers take care of our roti & kapda, Tata Steel takes care of our […]
POS Malaysia’s limited edition Christmas Stamp Collection
Christmas is just around the corner and Pos Malaysia is embracing the festive spirit by launching a limited-edition Christmas 2020 Setem Ku collection, available from Pos Malaysia’s online shop at www.pos.com.my and 13 General Post Offices nationwide beginning 23 December 2020. The Christmas 2020 stamps features a modern design with a “Merry Christmas” greeting on […]
GO Communications and The Linc link-up
GO Communications has been appointed to handle social media and digital communications initiatives for The Linc, arguably Kuala Lumpur’s trendiest retail, dining, leisure and entertainment hub, featuring an industrial chic design centred around nature. The year-long contract will see the agency managing a varied scope of digital and social media initiatives, including content planning and […]
Storytelling driven by purpose
A bank by the people, for the people Marketing as associated to banking is to explain a suitable promise to a customer through a variety of products and services and also to confirm operative distribution through satisfaction. The philosophy behind marketing a bank isn’t as straightforward as marketing any other company or corporation. But rather, […]
Digi reminds Malaysians about unconditional love and blessings
This festive season, Digi Telecommunications encourages Malaysians to continue inspiring their loved ones to take their dreams and aspire to greater heights. Inspired by the true story of a Malaysian female fighter pilot, the festive film entitled Wind Chaser centres around a father who inspired his young daughter to become a pilot, with the […]
Highway billboards called out for lewd double entendres
Activist and independent preacher, Akhi Fairuz Al-Jengkawi took to his Facebook page to bring attention to the use of obscene innuendos different billboards on the PLUS about the issue of obscene advertising billboards placed in public. Both billboards selling soap and a coffee respectively seem to use a sexual double-meaning which he explains in his […]
Tangram appoints Carl Witton as partner & more
Carl Witton has been appointed as chief growth officer and partner by Tangram. Based in Ho Chi Minh City and Carl’s scope of responsibility will include growing the client base on a global scale with Deltek Agency Solution products such as WorkBook, ConceptShare and Maconomy. “This has been a dream of mine for a quite […]
Did Your Maker help IPC create the most un-Christmas commercial ever?
For Christmas this year, Your Maker along with IPC released “the first-ever” Malay commercial that doubles as a parody of Mamat Khalid’s popular Kampung Pisang movies. The 5-minute commercial shows villagers in a meeting discuss what they believed was paranormal activity they were experiencing over the last few days. It is then revealed by one […]
Astro turned parent’s pain to Gain
Minding healthy kids is no child’s play during any form of CMO, as parents balance providing care, love and nutrition in anxious times. As parents spent longer time with their children at home, they face a new set of challenges. Similarly, Similac Gain Plus️ Gold threw a challenge to Astro on how the brand’s message […]
