Nobody wins in the game of favouritism
Celebrated global creative icon speaks out for talented Malaysians I read last week the good news of Malaysian minorities appointed as mayors in America and New Zealand. The same week a politician in Malaysia said there was no need for minorities to be represented in government. An odd statement in an increasingly inclusive and progressive […]
Dentsu launches Creative Trends report 2021
This Brave New Normal trends report explores consumer-driven trends that provide businesses and brands with new opportunities created by a post-covid world of accelerated change. The report is filled with examples of idea-led experiences that signal how marketers can secure growth in 2021 and beyond. This report was created by a team of strategists, creatives and technologists […]
Under the Radar Advertising
Some years ago, McDonald’s got hold of a ton of flower seeds which are extremely rare in California. They planted a giant M Sign on a hill next to the side of a highway. No one was told about the ploy and no one knew until the famous Golden Arches grew. This McDonald’s ad has more […]
We’re standing up to Apple for small businesses everywhere
Apple’s app tracking framework has got Facebook’s knickers in a twist. Now Facebook is championing privacy and small businesses in an ad campaign in newspapers! “Facebook, perhaps the world’s most contemptible and irresponsible abuser of individual privacy, is accusing Apple of the unpardonable sin of allowing users to control who can track them,” says Bob […]
Taylor’s Christmas ‘paper art’ ad closes the year in hope
Recognising that 2020 had been a difficult year, Taylor’s Christmas video ad reminds Malaysians of the silver linings and kind acts that should inspire gratefulness and lead to hope of a better year ahead. Styled beautifully in paper art form, the video begins as a book on 2020, depicting various scenarios and events familiar to […]
True success lies in partnerships
Three years in Malaysia, Httpool remains a crucial player in the digital marketing ecosystem, building on strong relationships with partners, clients and encouraging employees to grow. Contributing to the local digital advertising ecosystem and supporting growth of local businesses in Malaysia are two core goals of Twitter’s official ad sales partner in Malaysia. Three years […]
Businesses up for review
Coca-Cola’s US$4 billion global review signals the company’s plans to completely redesign its agency model to improve the ROI of its marketing investments. Heineken moves media buying and planning to Dentsu and will set up a new creative agency model in partnership with Publicis Groupe. Nestlé is carrying out a major review of its media […]
New lessons in marketing based on old truths
When Melisa and Sharaad of Astro Awani’s Consider This show asked me about the brain drain in our industry, I suggested, “It’s more of a brain bleed!” The number of talented Malaysians who are now shining on the world advertising stage do not live in Malaysia anymore. Not for some years now. I see them […]
MARKETING Weekender – Issue 274
Read issue 274 now! WEB: http://hams.top/274PDF: http://hams.top/274s This week in Weekender: 04 Salute! 05 New Lessons In Marketing Based On Old Truths 09 Nobody wins in the game of favouritism 12 Fine 12 year-end for Google and Amazon. You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in […]
NEXEA And MDEC team up again
Local startup investment company NEXEA Angels Sdn Bhd and Malaysia Digital Economy Corporation (MDEC) have renewed of their partnership agreement for the Entrepreneurs Programme (EP). EP is a platform for entrepreneurs to form journey-enriching connections with peers and like-minded individuals to gain fresh perspectives and learn from one another through the sharing of ideas, advice, […]
