Pizza Hut and KFC’s partnership celebrated with a mobile game
Pizza Hut just launched the ‘Pizza Hut x KFC Chicken Popcorn Pizza,’ a limited-edition pizza that combines Pizza Hut’s iconic crispy crust with the goodness of KFC’s Chicken Popcorn pieces, classic gravy, plus a generous serving of cheese, sweetcorn, and mushrooms. To celebrate the partnership, Ogilvy Hong Kong along with the two other brands have […]
Cadbury releases hundreds of geo-location based Deepavali ads to support small businesses
For Deepavali this year, Cadbury released a festive ad that doubles as an advertising platform for local retailers whose businesses have been negatively impacted by COVID-19. To execute this, Ogilvy and Wavemaker came together and using Facebook and YouTube, they custom designed hundreds of hyper local data driven ads. “Over the years, Cadbury Celebrations has […]
Nikon Malaysia to cease operations in 2021
Nikon Malaysia has announced yesterday that it will officially cease operations by next year as the company’s authorised distributors are set to take over different aspects of its business operations. The announcement was made through its official website and social media channels. “We are grateful for our passionate community’s support and loyalty through the years […]
iMedia acquires 90% stake in leading online Malay portal confirming 4th acquisition in 90 days
[Left to right}: Brian Alexis, iMedia – Sales Director ; Voon Tze Khay, iMedia – CEO; Shahzeeq, Nara Media – CEO; Nazuwan, Nara Media – Director; Loh Ken Wei, iMedia – CCO & Jacky Tee, iMedia – CFO iMedia has acquired a 90% controlling stake in BeautifulNara, one of the leading Malay Language portals in […]
Black Friday advertising on Twitter: Stand out from the crowd
By Meera Muhunthan, Managing Director, Httpool Malaysia This year more than ever, e-commerce is being redefined and reaching new heights. Our predictions proved correct. From buying toilet paper and food to clothes, technology, and home improvement materials, people around the world are now harnessing the internet like never before. This is an important insight for […]
Digi’s CMO ports into Maxis effective 1 December
Loh Keh Jiat, Digi’s former Chief Marketing Officer will be moving to Maxis under the same title on 1 December. Currently, CEO of Maxis, Gokhan Ogut has been the acting CMO since May of last year. As CMO, Loh will be leading the consumer business’ division and working with the rest of the management team […]
Increasing power of social media forces Indian brands to take a stance
A conversation is brewing in India after the CEO of Bajaj Auto, Rajiv Bajaj made a statement that his company will no longer use media outlets as an advertising medium as they are becoming a source of “hate-mongering” and “toxicity”. Rajiv’s company is India’s biggest motorcycle manufacturer and the comments he made were in relation […]
m/SIX and ZALORA: A partnership to thrive in challenging times
ZALORA and m/Six are working closely together to seize an opportunity unique to the current times, to widen the customer base for ZALORA by running a contactless experience campaign for both Malaysia and Singapore. This is the agency’s first campaign with ZALORA after winning this much coveted account in July 2020. “We are thrilled to […]
WOWSHOP in the age of Now!
WOWSHOP, Malaysia’s leading home shopping network is set to bring the new fresher and bolder WOW to every Malaysian home. With over 2 million customers and more than 6,000 episodes produced, it recently delivered a bold new look that revitalizes its brand and aims to wow its customers further with a whole new home shopping […]
Advertising as politics?
By Santosh Desai The controversy surrounding the Tanishq ad has attracted a lot of comment. Both its contents and the company’s decision to withdraw it have met with fierce criticism, albeit from different quarters. The criticism of the company for withdrawing the ad is misplaced for a number of reasons. Like any other brand, Tanishq’s […]
