Ad industry Lawyers Up!
Desperately clinging to the wreckage of surveillance-marketing, the ad industry went on a legal binge this week. First, in France, a group of advertisers and publishers including the IAB and the Mobile Marketing Association whined to French authorities about Apple’s plan to introduce new privacy measures into iOS 14. The new software will block advertisers […]
Can we be ONE again?
I don’t know when or what to call anything an Emergency anymore, but I have good reasons to believe our industry needs major repurposing and it is clear that doing the same things over and over again have been fruitless. We need leadership with new thinking so we can progress beyond the same old same […]
Approaching leadership by creating value for others
By Stephen Molloy Leadership is the accomplishment of a goal through the direction of people involved. In this ever so changing world that we live, the importance to create value for others is stronger than ever. Some may assume that leadership qualities are only found in military or management roles within the workplace, however leaders […]
The 7 Dimensions of Effective In-House Teams
By Greg Paull, Co-founder and Principal, R3 As marketers need better integration to deliver on omnichannel customer experience goals, in-housing has become the go-to strategy for CMOs looking to transform their corporate departments and re-think their spend – bringing agility, data and technology capabilities, and market-leading insights and ideas into their teams. … There is no […]
Tales of the sunken sofa
Whatever we preach about sitting up straight and working at the table, the sofa is our new island. And only if it could tell stories about us since an MCO of any kind began…. Today, I touch upon some truths which may explain why sofas are caving in… EntertainmentNever before in recent modern history has […]
BREAKING NEWS: Spikes Asia Jury Presidents and Tangrams Jury announced
Spikes Asia has announced its 2021 Jury President line-up and the list of full juries for the Tangrams Strategy and Effectiveness Awards. 16 industry leaders across networks, independent agencies and advertisers have been appointed to lead juries across both awards. “This is a collective of leading experts from across the Asia-Pacific region whose knowledge and […]
MMC Speaker Highlight: Ganesh Bangah takes Netccentric-Nuffnang Group to new growth levels
Having been established back in 2007, Nuffnang is well known as an influencer and content marketing company in Malaysia and throughout Southeast Asia. However, the company is evolving with the times. It is still a subsidiary of Australian Stock Exchange Listed Netccentric Limited – but with a trump card which is its majority shareholder and […]
PepsiCo appoints Jennifer Lee as Marketing Manager
Beverage giant PepsiCo has appointed Jennifer Lee as the Marketing Manager for Total Beverage Portfolio and she will be leading the Beverages Marketing function for MAPS/Asia business which includes Malaysia, Singapore, Mongolia, Brunei and Pacific Island. “I am absolutely honored to have been given such an opportunity by PepsiCo,” Jennifer said exclusively to MARKETING Magazine. […]
MDEC to kick-off month-long Malaysia Tech Month 2020 this week
The Malaysia Digital Economy Corporation (MDEC) will kick-off a month-long Malaysia Tech Month 2020 (MTM 2020) on 10 November 2020. MTM 2020 will showcase the nation’s robust and versatile digital and technology ecosystem and success of its innovative companies. Focusing on demands and opportunities in the era of the Fourth Industrial Revolution (4IR), MTM 2020 […]
MARKETING Weekender – Issue 269
Read issue 269 now! WEB: http://hams.top/269PDF: http://hams.top/269s This week in Weekender: 04 Tales of the sunken sofa 08 Can we be ONE again? 17 Your list of Malaysians who are shining overseas! 22 The 7 Dimensions of Effective In-House Teams You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name […]
