WPP to retire legacy agency Grey Creative Brand, to merge with AKQA as new network
WPP has announced that it will be retiring its 103-year-old legacy agency, Grey Creative Brand and merging it with digital shop AKQA. Moving forward it will be officially known as a new creative solutions network called AKQA Group. The Group will house 6,000 employees across more than 50 countries and according to AdAge, AKQA Founder, […]
iMedia teams up with Viu, WeTV and iflix, expands its offerings to brands and advertisers
iMedia has teamed up with Viu, WeTV and iflix to offer advertisers and brands a broader range of access to premium brand-safe advertising solutions. The expansion of the group’s video advertising solutions network and sponsorship opportunities through these partnerships also means deeper audience engagement for advertisers and brands who use iMedia. While iMedia’s competitors remain […]
GO Communications appointed to manage AXXESS’s PR and communication initiatives
GO Communications has been commissioned by innovative insurance benefits provider, AXXESS, to manage its full spectrum of traditional and digital public relations and communications initiatives to promote the brand and fortify its leadership position throughout the country. The agency will be responsible for running AXXESS’s traditional public relations and communications campaigns and initiatives and will […]
Ensemble-Petronas release another animated film for Deepavali
Ensemble Worldwide, and PETRONAS released another fully animated film, in conjunction with Deepavali, as part of the continuation of PETRONAS’ festive films theme for 2020 – ‘Our Unique Family’. Titled ‘Vattam’, the film highlights the cherished family tradition of making murukku, in the lead up to Deepavali festivities. The plot centers around four siblings, personified […]
Taylor’s University’s Deepavali film asks tough questions through Kumar
In keeping with the message of light triumphing over darkness and without shying away from difficult (but necessary) conversations, Taylor’s University released a Deepavali social media film titled ‘Curious Kumar’. The film features a young indian boy, Kumar, asking his parents a multitude of questions based on his personal observations from his daily life. As […]
How Conversational Commerce Helped L’Oréal Achieve One Month Of Sales In 24 Hours
By Tiffany Lung, Chatbots were once all the craze and supposedly the new disruptive phenomenon in retail technology, only for it to fail the basic norms of customer service and annoying customers for its lack of natural language processing maturity. After all, human interaction is still a quality consumers seek, despite the industry pushing for […]
Cheers, dentsu wins Heineken’s global media!
Dentsu International has won the media buying and planning services remit for Heineken effective 1 January 2021 with 16 new markets, including Mexico, Poland, Russia, Hungary, and Ireland and 24 markets retained including Malaysia. Dentsu Red Star, who currently hold the majority of Heineken global billings, will become the sole media agency as Heineken evolves […]
Your list of Malaysians who are shining overseas!
CHINAKen WongIndependent ArtistRadio WoonArtist, Co-Founder of VisitorsDanny LowIndependent English CopywriterBoone WongCreative, AnomalyNikkenCreative, AnomalyEdward YapSenior Art Director, AKQA ShanghaiHow Wei Zhong Senior Art Director, Weiden + Kennedy ShanghaiJodie HewSenior Art Director, Ogilvy ShanghaiKong KaryeeSenior Art Director, BBH ShanghaiYuki SiewSenior AD, The Lego Agency ShanghaiCallum NgCreative Group Head, O&M ShanghaiAndiry Tan Associate Creative Director, VMLY&R ShanghaiChua Long YaoAssociate Creative […]
6 steps to set up your Digital OOH network for success
By Remi Roques, GM Broadsign APAC. In the world of Out-of-Home advertising, you might hear people talk about “making the switch” to digital. While catchy, this phrase can be a bit deceptive, because it makes the whole process sound easy. In reality, deploying digital to an Out of Home (OOH) network is a significant business […]
MDEC appoints four new key industry players to its board
Four industry trailblazers have been appointed to the Malaysia Digital Economy Corporation (MDEC) Board of Directors. These game changing appointments will recalibrate and bolster the board’s breadth of expertise to critical digital technologies such as Data & AI, Digital Transformation and Entrepreneurship, and Governance. “Assembling this incredible breadth of industry trailblazers to serve on our […]
