Republic TV Among 3 Channels Busted For Rigging Ratings
Mumbai police chief Paramvir Singh said the bank accounts of the channels would be investigated. Mumbai police said today ” Republic TV is among the three channels being investigated for allegedly gaming ratings and using them to spread fake narratives and gain ad revenues”. Republic TV’s directors and promoters are being investigated for ratings fraud. […]
Entropians embrace Industry 4.0
Industry 4.0 is changing the world of business like never before. And COVID-19 has played out ten years’ worth of this change in the last six months. The everyday life experiences of people are going to be enhanced with rich new layers of relevant and highly immersive content, thus heightening our learning, working, shopping, socialising […]
Dumex Dugro creates Extended Reality experience
Danone’s pioneering growing up milk brand, Dumex Dugro, recently collaborated with Rouge by Entropia to bring consumers a first-ever web-based Augmented Reality (AR) packaging experience – leveraging Extended Reality (XR) technology to launch their new formulation, NextGen NUTRI – all without the use of a specific mobile application*. Danone’s NextGen NUTRI launch campaign was scheduled […]
REV Media Group: Becoming Malaysia’s top digital media company
This article first appeared on the Exclusive Issue of MARKETING Digest. To read the full interactive digital magazine, head on over to issue9.marketingdigest.com.my REV Asia and Media Prima Digital combining forces gives birth to Malaysia’s strongest digital media company Two of Malaysia’s top digital media platforms, Media Prima Digital and REV Asia recently embarked on […]
COVID-19: 5 Major Consumer Ecosystem Changes in APAC Since the Pandemic
The COVID19 pandemic has posed a global challenge impacting economies across all countries. With the lockdowns and fight against the spread of infection, physical movements and various industries are restricted in movement and operations, severely impacting the livelihood of both businesses and the public. As the recent number of cases are on the rise again, […]
Lifetime discount with Rodeo through pitchIN
Rodeo, an ad-tech company specialising in transit advertising mainly on Ride Sharing, Food Delivery and Last Mile Delivery has announced that it is set to raise first round of funds via equity crowd funding platform, pitchIN. They started its operation since 2017 and is targeting to raise a minimum of RM500,000 (USD120,000) and is currently […]
OMG launches Transact in Asia-Pacific
Omnicom Media Group (OMG) has launched Transact, Omnicom Media Group’s end-to-end commerce practice, in Asia-Pacific. Transact is designed to help brands pivot their business by improving their digital availability as well as focusing on new retail opportunities and eCommerce channels. The specialist practice combines people, process and technology to power OMG brands for a seamless […]
The perfect advertising professional?
They are shameless extroverts, on a first-name basis with the world. Their conversational style is somewhere between the instant familiarity of a talk-show host and the soothing bedside manner of a family doctor. They are able to get their foot in the door even over the telephone, never believing no for an answer, temperamentally immune […]
Texas Chicken partners MullenLowe S’ng & Partners and Trapper Media Group
MullenLowe S’ng & Partners and Trapper Media Group have been appointed as Texas Chicken Malaysia’s agency of record partners for a two-year period effective November 2020, following a recent multi-agency pitch. They will be responsible for managing all creative, digital, social and media duties for the brand, in alignment with Texas Chicken Malaysia’s business objectives. Following its brand relaunch this year, […]
50 Ways to Read Your Rebate
By Greg Paull, Co-founder and Principal, R3 It seems that agencies have fifty words for rebates. Once upon a time, this was a simple industry. If a company paid $100 for media, agencies were entitled to a 15% “commission.” Hence, on behalf of the marketer, it would act as its ‘agent’ to produce advertising and […]
