ARCHIVE

ARCHIVE

Hive Marketing expands portfolio with 360 Marketing Services partnership

Home-grown digital marketing platform, Hive Marketing has formed an exclusive partnership with Singapore’s field force and trade marketing company, 360 Marketing Services Pte Ltd. In a statement released by the company, it was revealed that according to Internet World Stats, as of March 2020, Malaysia has over 25,000,000 active Facebook users, while Singapore has 4,470,000 users.  […]

When life throws you a pandemic, you go virtual!

Malaysian Media Conference (MMC) now free and virtual with MMC Tuesdays! The 14th Malaysian Media Conference (MMC) was set to take place at the Sime Darby Convention Center on 23 October, which is just a week from today. However, following the government’s announcement on a statewide CMCO starting October 14, MMC 2020 will no longer […]

ADFEST goes virtual too!

Due to the disruption from the Covid-19 pandemic, ADFEST has decided not to hold its annual four-day festival previously scheduled to take place in Pattaya, Thailand from 17-20 March 2021.  Vinit Suraphongchai, Chairman of ADFEST, says, “We understand it is neither safe nor financially viable for our industry at this time to be physically attending […]

Women empowerment campaign by Sunsilk MY

A new brand campaign to inspire and connect with Gen Z females across Malaysia, empower them to embrace their spirit and attitude, also amplifies the strength of the Gen Z females’ attitude – launched by Sunsilk MY. This campaign was created by an all-female team and the Ad created by  TBWA\Group Malaysia. A completely female […]

MARKETING Weekender – Issue 267

Read issue 267 now! WEB: http://hams.top/267PDF:  http://hams.top/267s This week in Weekender: 04 A day in the life of Ham… 07 WHEN LIFE THROWS YOU A PANDEMIC, YOU GO VIRTUAL! 14 Advertising and Logic 16 Frontier CMOs reclaiming leadership roles You can also receive your very own free copy of MARKETING WEEKENDER every Friday.  Save 0122052588 under the name Ham […]

Experts’ Choice Awards Merdeka 2020 top 10 winners: Maybank

Maybank celebrates the spirit of ‘KitaJagaKita’ in their latest MYStories Video Merdeka edition in conjunction with Maybank 60th Anniversary  To celebrate the spirit of Merdeka, Maybank looks back at the early days of the Movement Control Order (MCO) to celebrate Malaysians and their stories in the MYStories campaign. The Maybank “KitaJagaKita” MYStories showcases the unified […]

Malaysian Media Conference (MMC) now free and virtual with MMC Tuesdays

Following the government’s announcement on a statewide CMCO starting October 14, The Malaysian Media Conference (MMC) 2020 will no longer be held as a physical conference. As heartbreaking as it is, we believe our promise for The Great Comeback and to provide an unparalleled platform for creating, shaping and delivering collaborative solutions for the upcoming […]

Experts’ Choice Awards Merdeka 2020 top 10 winners: Digi

Digi brings out the ‘Kita Buatan Malaysia’ pride in every Malaysian As Malaysians celebrated Merdeka and Malaysia Day mid-pandemic, Digi reflected on the year that went by fast. The brand heralded Malaysia’s frontliners who went the distance and lauded the strength of those  who found new means to keep livelihoods on track.  While the adversity […]

Tanishq: Jewellery ad on interfaith couple withdrawn after outrage

Popular Indian jewellery brand Tanishq has withdrawn an advertisement featuring an interfaith couple after a right-wing backlash on social media. It shows a baby shower organised for the Hindu bride by her Muslim in-laws. Opponents of the advert say it promotes “love jihad”, a term radical Hindu groups use to accuse Muslim men of converting […]

UMW holdings registers higher vehicle sales in the third quarter of 2020

The Automotive segment of UMW Holdings Berhad registered higher sales in the third quarter of 2020 following strong sales achieved by both UMW Toyota Motor (UMWT) and its 38%-associate company, Perodua.  The Group’s automotive market share achieved a new record high of 53.7% in August, an increase from the 51.4% registered in 2019.  The sales […]