Ogilvy report highlights urgency for brands to change as event industry transforms
The days of business trips and boozy receptions, blingy booths and glitzy giveaways are a thing of the past – at least for the foreseeable future. And even when physical meetings are again a reality, the event industry’s approach will have transformed forever, says Ogilvy. Events have long been the lifeblood of pretty much every […]
Malaysia’s first and largest virtual expo for SMEs to help build sustainable, resilient businesses
Small and medium enterprises (SMEs) are the backbone of the economy, but they are being hit hard by the COVID-19 pandemic. Declining sales and rising costs are just some of the challenges faced by SMEs. The SME Solutions Expo 2020, to be held online from 19 to 23 October, will provide SMEs with insights and […]
Digi engages more than 3,000 customers for Customer Obsessed Day 2020!
Digi Telecommunications continues its annual tradition of engaging customers through its Customer Obsessed Day 2020 (COD) for the ninth consecutive year. Unlike previous years where employees were mobilised to the streets of key market centres nationwide, the pandemic has inspired Digi to pivot to digital means. For this year’s COD, more than 1,000 Digizens interacted […]
A day in the life of Ham…
That’s me. Turkey ham. Not pork ham. I am up early but downstairs late. First thing in the morning, I try to look up for a while not down. Many of us look down during our morning routine, thanks to our smart phones. My light breakfast is some thorny combination of muesli, nut and raisin […]
Frontier CMOs reclaiming leadership roles
A global study of 1,361 Chief Marketing Officers (CMOs) across 12 markets, by media, digital and creative communications agency dentsu, analyses how CMOs are navigating a new kind of recovery. It show how CMOs are reclaiming the strategic agenda with a particular focus on product development. …In Asia Pacific, nearly half in India, are using […]
CMO Awards deadline now Oct 26
The Malaysian CMO Awards will reward brave and brilliant marketers who have the tenacity to inspire and lead. Our Esteemed Judges are waiting. CMO Awards nomination deadline now Oct 26. Nominations are open here. For assistance, email [email protected]
3 days left to submit your questions for MMC Tuesdays
MMC Tuesdays is happening this November. To create a more engaging conversation, we are giving you the rare opportunity to you to submit your questions to our speakers and panelists. Unsure what to ask? We’ve got you covered. All you have to do is head over to our MMC Tuesdays website and first click on […]
Experts’ Choice Awards Merdeka 2020 top 10 winners: KFC
They say, a picture is worth a thousand words. So, this National Day, KFC painted their walls with artwork that shows off the uniqueness of Malaysia to express their love for the country they’ve called home for 47 years. Together with creative agency, Naga DDB Tribal, KFC worked with local street artist, Kenji Chai to […]
Takut ke?
Livescape Group and Hitman Solutions, together with Pepsi, are bringing a virtual terror experience of the infamous Karak highway horror stories to the heart of Kuala Lumpur this November. The experience dares: “Drive through the horrors of Karak at the Icebox Karak Haunted Highway, an immersive journey designed to tingle your spine from the comfort […]
Entropia crowned Adweek’s Fastest Growing Agencies in the world!
Entropia was crowned one of Adweek’s Fastest Growing Agencies in the world! Outranking well-known global competitors with 210% growth from 2017-2019, Adweek ranked Entropia third in the Top 10 Large Agencies category (over 200 employees), and fifth in the Top 10 International Agencies category (both large and small), in its second annual Adweek 100: Fastest […]
