Malaysian Media Conference 2020 full speaker line-up announced
The 14th Malaysian Media Conference (MMC) is happening on 25 September at the Sime Darby Convention Center and is proud to announce its list of speakers compromising the most influential leaders in Malaysia’s media landscape. Have you registered to join MMC 2020? Here are its top guns: Christopher Wee, Chief Strategy Officer, Omnia Dashika Gnaneswaran, […]
How Measurement Leads to A Better Marketing Mix
By Greg Paull, Co-founder and Principal, R3 With the economy in flux, marketers are faced with deciding how best to slice a smaller pie to shore up current customers and use new approaches to win new ones. The challenge for any marketer is twofold – “What is the right balance and mix?” and “How do […]
We must learn to see ourselves as our customers
BY THE HAMMER 23 years ago, when Apple launched its tagline Think Different, it was a response to IBM’s slogan Think. My first encounter with Lai Shu Wei, TM’s VP & Head of Marketing (Commercial) also began when he responded to a word I had used in an email to him: Stealth. I had written […]
