MARKETING Weekender – Issue 261
Read issue 261 now! WEB: http://hams.top/261 PDF: http://hams.top/261s This week in Weekender: 04 A little bird told me… 06 Powerful marketing magic driven by a social cause 09 Malaysia Media Conference 2020 marks the great comeback 15 Thirty Second Cinema. 20 With Time Warped, What Happens to Marketing Costs? You can also receive your very own free […]
Nuffnang capitalises on emerging Live Commerce trend
Malaysia’s Ganesh Bangah creates first local end-to-end ecosystem aimed at transforming the influencer and live e-commerce industry. It’s no secret that the industry giants of today were yesterday’s players who endeavoured hard at connecting the dots of their ecosystem. As such, today’s buzzwords such as “end-to-end”, “ecosystem”, “holistic approach” and the likes will prop you […]
MDA announces new leadership
The Malaysian Digital Association (MDA) announced Mr. Nicholas Sagau Tony Ngimat, the Chief Product Officer of Media Prima Digital Sdn. Bhd. (recently rebranded to REV Media Group) and Eileen Ooi Managing Director of PHD Malaysia as the President and Vice-President at its 11th Annual General Meeting. Nicholas Sagau said, “I’m honoured to be given the […]
Public alerted to marketing scam involving PIDM
KUALA LUMPUR: The public is urged to be on the alert for bogus marketing materials bearing the Perbadanan Insurans Deposit Malaysia (PIDM) name and logo to promote investments or businesses. PIDM chief executive officer Rafiz Azuan Abdullah has invited Malaysians to refer to examples of marketing materials and documents misrepresenting PIDM’s services and using PIDM’s […]
Why are experts judging this exclusive Merdeka TVC awards?
Organisers will be accepting submissions for the Experts’ Choice Awards, Merdeka TVC 2020 edition till 15 September before its voting time! For the exclusive voting season this year, we are pulling in experts to decide which TV Commercials will make it to the top best Merdeka films in Malaysia. Who are these experts? The individuals who have subscribed […]
Thirty Second Cinema. Part V. Alan Parker: ‘Say hello to Ben’.
By Paul J Loosley It would appear that the director Alan Parker fully subscribed to what the British poet Coleridge described as a ‘willing suspension of disbelief’. Parker knew that his audience, whether for TVCs or movies, consciously or unconsciously, wanted to fully trust in what they saw and heard. Believe it or not. British […]
Kraft Heinz names Carat
Kraft Heinz has selected Carat, an award-winning media and content agency within the Dentsu Aegis Network, to support its Canada and International* Zones. Carat also will take the lead agency role in developing global projects and capabilities with the company’s Amsterdam-based Global Media team. While the incumbent Starcom Worldwide has handled all the company’s global […]
How dangerous is Facebook?
In just four days, the reputation of a Buddhist monk who had spent decades fighting for the human rights of Cambodians was destroyed. A smear campaign linked to the Cambodian government went viral on the social media platform, forcing an activist Buddhist cleric into exile. First, grainy videos appeared on a fake Facebook page, claiming […]
Why do I call my readers experts?
Because they are. They are marketing communications professionals who work in media, advertising, digital, brand marketing and so on. Theirs is a new journey everyday. You can throw recession, COVID or any other impossibility their way and they still come out shining. …. In fact, our Finance Minister could learn a thing or two about […]
Your guide to multigeneration online characteristics
A helicopter view into what you think you already know about the digital generation… By Dr. Karling Lee Picture the following scenario: You decide to move the advertising and promotion budget from physical to digital channels to align with the trends and enhance the user experience. A slew of social media marketing campaigns take place […]
