INTI video captures the One-ness of humanity
Capturing the essence of community oneness, INTI International University & Colleges’ produced a video which aims to do more than serve as an update to students, parents, staff and visitors on the required SOPs when returning to campus. “If we look at the fundamental need for wearing a mask today, it really comes down to […]
Media Prima Merdeka Campaigns get louder with TikTok
Malaysia’s largest integrated media group, Media Prima Berhad, has incorporated short-form mobile video leader TikTok into its 2020 Merdeka campaign, #KitaBersama, to amplify its awareness. Running from 17 August to 17 September 2020, the #KitaBersama campaign calls on Malaysians to express their love for the nation in celebration of Malaysia’s Independence Day amidst the pall […]
A copywriting workshop for writers and non-writers
Meet Jovian Lee. Whose copy that sells shoes in Jalan TAR’s P.Lal Store, is featured in New York’s One Show advertising award book. His work also includes the likes of Nano-Nano (yes, that 1990s “sweet, sour & salty” animated TV ad); his initiatives for clients include Dutch Lady’s “Susu & Sahur” which won an Effies […]
Generation-Focused Digital Marketing Mapping
By Dr. Karling Lee From my previous article on Online characteristics of different generations last Friday, we know that to market to different generations, the digital marketing strategy needs to be very clear and focused and that it is no longer appropriate to use a traditional mass marketing type of strategy for digital marketing. This […]
With Time Warped, What Happens to Marketing Costs?
By Greg Paull, Co-founder and Principal, R3 It had to happen. The industry consultant that helps marketers on Agency fees is going to complain about agency fees. The industry is mired now in complicated process, adding cost, time and complexity and making it more difficult for marketers and agencies to build profitable relationships. What sorry […]
Something Extra-not-ordinary for a New World
By a Founding Member of The Extra-not-ordinary Club But I won’t cry for yesterday There’s an ordinary world Somehow I have to find And as I try to make my way To the ordinary world I will learn to survive. Sorry Duran Duran, wrong song for the year 2020. What we need now is to […]
Leo Burnett launches #Fight4OurPlanet Campaign
Leo Burnett has launched of an environmental campaign, #Fight4OurPlanet, in partnership with National Patriots Association, National Monument (Taman Tugu Project), Nature Education Society (NEST) and the Free Tree Society. The campaign kicked off on the International Climate Change Day on 21 June 2020 and supports the Malaysian government’s pledge to plant 100 million trees by […]
VMLY&R and F&N celebrate culture and food on Independence Day
Celebrating National Day and Independence Day in Malaysia has always been about coming together as one nation of many cultures. This spirit is captured in a new video from popular food and beverage giant F&N Beverages Marketing (F&N), in partnership with Global Brand Experience Agency, VMLY&R Malaysia. The campaign video, entitled “Sama Sama tapi Lain,” […]
How will office space change in the post-virus era?
So it turns out that we don’t dislike our jobs. In fact, especially right now, a job is a valuable thing. We like tackling challenges, solving problems, innovating, creating and working with others. What many of us don’t like is the office. We baulk at the mentally – and sometimes physically – crushing commute. And […]
Live Sports remains strategic growth pillar for Astro
After a 30-year hunt for the Premier League title, Liverpool is now being hunted by the likes of Manchester City, Manchester United and Chelsea in the 2020/21 season as Jurgen Klopp’s team fights to defend the crown. The new season kicks off on 12 September 2020 and with Astro Sports Pack, football fans can have […]
