Social Data for Dummies: No Analyst, No Problem
Dig deep into what your customers are thinking, where they are talking and what they are feeling, because knowing these insights gets your social media game on point and effectively builds a strong community of fans and drives sales for your Brand. However, not every member of your team or the brand’s marketing team will […]
The Great Comeback begins here…
Malaysian Media Conference 2020 is back and brave! The Malaysian Media Conference (MMC) is an anchor for all media and marketing professionals to get everyone on the same page one day in the year. This is our 14th year, and we’d cheekily skipped the 13th year for reasons best left to the stars. There has […]
Facebook lawan towkay
The Prime Minister of Australia has shot back at Facebook for threatening to shut off news on its platforms in Australia, in a retaliatory attack on a new regulatory code that would force it and Google to pay publishers for content. Prime Minister Scott Morrison says “he did not respond well to coercion.” In a media […]
How to get millions of views with zero media spend!
Despite having no media spend or marketing budget allocated for a Merdeka Day campaign this year, Entropia and The Chicken Rice Shop (TCRS) conceptualised and executed an on-ground activation for the chain, which went viral. Within a few days, the campaign amassed a whopping 4.2million organic views, and 690k engagements across Facebook, Instagram, Twitter, TikTok […]
Young Spikes Competitions 2021 are open for entries
Spikes Asia today announced that the Young Spikes Competitions in 2021 are open for entries. Aimed at creatives who are aged 30 or under and employed in advertising and communications businesses, the Young Spikes Competitions provide Asia Pacific’s next generation of creative talent a unique chance to gain recognition and make their mark on the […]
Thirty Second Cinema. Part VI. Hugh Hudson: ‘Le chant des oiseaux tapageurs’* and Finale.
By Paul J Loosley Advertising film director Hugh Hudson grew up in the 1960’s, as did I, in a Britain where music was everywhere; bursting out of every window and doorway; from the Beatles to Mahler and from the blues to musique concrète. Hair was long and love was, if not free, heavily discounted. And […]
Malaysia Tourist arrivals drop 68.2% in first 6 months.
Malaysia registered 4,252,997 tourist arrivals in the first half of 2020, marking a decrease of 68.2% compared to the same period in 2019. Last year, Malaysia received over 13.3 million tourist arrivals from January until June. For the first six months of 2020, the tourist expenditure recorded a total of RM12.5 billion, a decrease of 69.8% compared to RM41.6 billion received for […]
Guinness Mooncakes back in season
The Beer Factory has again partnered with Guinness to create a brand new, limited-edition Guinness Snowskin Mooncake. The 2020 limited-edition brings the deep roasted flavours of Guinness and chocolate-infused lotus paste to new heights with the addition of an alcohol-infused golden bean paste centre, all wrapped up in a velvety black snowskin. Those who missed […]
A little bird told me…
The red-naped trogon (harpactes kasumba) is found in subtropical or tropical moist lowland forests in Malaysia and the region. I know readers have been watching the Tourism Malaysia pitch saga unfold across our pages in recent months and quite a few individuals have been charged with their cases now in court. Hopefully, the truth will […]
Powerful marketing magic driven by a social cause
How the right strategic platforms make good content great! This is a classic case of when creative content marketing partners up with media, unleashing the power of story telling beyond the conventional. Pantene Malaysia’s iconic #WanitaBesi campaign is all about empowering women. While Wanita Besi (iron lady) is a local slur to defeminise Malaysian women, […]
