Singaporean short film pays heartfelt tribute to local tourism
The Changi Airport Group production honours the tireless individuals who take care of the many tourism attractions and sights across Singapore. Changi Airport Group (CAG) has launched a new Singaporean short film that celebrates the everyday individuals who work tirelessly behind the scenes of the many tourism attractions across Singapore. A central theme of this […]
Malaysian Media Conference now on Oct 23 as industry catches breath
The annual Malaysian Media Conference, or MMC, has now been postponed to October 23 as the industry scrambles to find its footing since the announcement of the Recovery Movement Control Order (RMCO) extension last month. The landmark event is now in its 14th year and serves as a check-point for industry professionals to come up to speed […]
MARKETING Weekender – Issue 263
Read issue 263 now! WEB: http://hams.top/263 PDF: http://hams.top/263s This week in Weekender: 06 Advertising to blame for big bad world of Social Media? 10 The only 60-year old tiger on the planet… 15 Outrage at The Star over R.AGE 22 Help! Someone has stolen my property and re-selling it! You can also receive your very own free […]
Drop in streaming piracy
MDTCA’s site blocking efforts contribute towards consumers migrating to legal services. A new study of the online content viewing behaviour of Malaysian consumers, has found a massive 64% decrease in consumers accessing piracy websites over the past 12 months. The survey commissioned by the Asia Video Industry Association’s Coalition Against Piracy (CAP) and conducted by […]
Here are your panelists for the 14th Malaysian Media Conference
The Malaysian Media Conference 2020 brings you The Great Comeback, happening this 25 September at the Sime Darby Convention Centre. Did you catch the full line-up of our conference’s speakers? Aside from 10 spectacular speaker sessions, MMC 2020 will also feature two unfiltered panel sessions tackling different elements of the local and international media and […]
Making media agency tools work harder
By Greg Paull, Co-founder and Principal, R3 These are always demonstrated with impressive charts showing potential cost efficiency savings backed up with successful case histories and ‘black box’ live demos. This is usually the point in the pitch that ‘showcases’ how the various tools such as market prioritizes, budget allocators, flighting plan simulations, awareness modelling, […]
Worst quarterly performance in Malaysian retail industry
30% sales drop in Q2, 2020. This year has been the worst period for retailers in Malaysia since 1987, as the market turned into a bloodbath since mid- March with the Movement Control Order (MCO). For the second quarter of 2020, Malaysia’s retail industry suffered a negative growth rate of 30.9% in retail sales, as […]
Ageism is not just a disease—it’s the new business model for agencies
BY AVI DAN Asked by an analyst if he feels that his company talent is disproportionately skewed toward the creators of expensive 30-second commercials, Mark Read, the CEO of WPP responded, “Look at our people – the average age of someone who works at WPP is less than 30 – they don’t hark back to the […]
“Tengok Betul Betul, dari KL ke Amerika” promises eye-opening experience
Studio DL Photography Workshop teams up with REXKL to showcase students’ learning experience and their journey towards self-discovery “Tengok Betul Betul, dari KL ke Amerika” is on from October 3-18 at the First Floor Foyer of REXKL. The exhibition features black-and-white photographs from 8 Studio DL Photography Workshop Foundation students. This is a project by […]
YOUR VOTE WILL DECIDE THE TOP 10 MERDEKA/ MALAYSIA DAY TVCs 2020
Each time any festive season rolls around, Malaysians can expect to see new commercials from brands who want to endear to their consumers. MARKETING magazine has shortlisted 26 Merdeka/ Malaysia Day commercials this year for you to choose your top 10 favorites! Voting closes: 28 September 2020 @ 5.00pm Vote now by clicking here. BRAND TVC LINK […]
