How SEEK Asia reimagine empathetic marketing
When the environment makes customers feel insecure, empathetic marketing is the only way to realise success. But if you don’t know your customers intimately, empathy is impossible. Operating as JobStreet and JobsDB in Malaysia, Singapore, Philippines, Indonesia, Thailand and Hong Kong, SEEK Asia underwent a monumental shift in marketing strategy following the impact of COVID-19. […]
LAST CALL: Have you voted for your favorite Merdeka TVC?
If you’ve clicked on this headline, chances are you haven’t voted for MARKETING Magazine’s Experts Choice Awards 2020: Merdeka TVC Edition. Which is silly because we need your expert opinion on which TVC deserves to be crowned this year’s best. Voting period ends on 28 September 2020. We’ve shortlisted 26 Merdeka TVCs this year, and […]
Walk into Q4 with this extra skill that will make your business more self sufficient
It is said that all the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy. But anyone who’s attempted to write a copy that sells, knows the beginning is usually the hardest part to get right. As a copywriter […]
Help! Someone has stolen my property and re-selling it!
For almost 50 years, I had been an employee working for various news organisations. Officially, I “retired” on Dec 31, 2016 and the following day, I became what I call myself – an “independent contractor” to ply my knowledge, skills and experience in the media industry. I have been (and still am) consulted on training, […]
Outrage at The Star over R.AGE
As Star Media Group (SMG) announced the retrenchments of hundreds of staff, more senior staff have put in their resignation letters. The low morale and general apathy have continued to be the push factors. Award winning editor Ian Yee, who heads the international acclaimed youth platform, seems to have had enough. It seems that Ian, […]
Advertising to blame for big bad world of Social Media?
According to The Social Dilemma, a documentary-drama hybrid released on Netflix this month, Russia is not to blame for influencing elections around the globe. They simply invested in advertising tools readily available on social sites to their advantage. It is an expose’ that explores the scary human impact of social networking, with tech experts sounding […]
Dentsu Aegis Network brings new marketplace technology to Malaysia
d-Commerce Metrix levels playing field to enable data-driven performance for online marketplaces. Dentsu Aegis Network (DAN), as part of driving its Digital Society Agenda which champions inclusivity, trust and sustainability, has gone Live in Malaysia with an amazing solution for leveling the playing field across online marketplaces. The proprietary data-driven optimisation software for Lazada and […]
Facebook has been a disaster for the World
In this special New York Times report by Jamelle Bouie, the question of “How much longer are we going to allow its platform to foment hatred and undermine democracy?” comes to the fore. For years, Myanmar’s military used Facebook to incite hatred and genocidal violence against the country’s mostly Muslim Rohingya minority group, leading to mass death and displacement. It […]
Does a media pitch need a third party?
By Greg Paull, Co-founder and Principal, R3 Years ago, I was asked if it was mandatory for media pitches to be handled by consultants. I said, no. Although we are in the business of managing pitches, I said that I don’t agree that having a third party is the right solution for every company because […]
The only 60-year old tiger on the planet…
The story of an amazing Malaysian brand. The Malayan Tiger (Panthera Tigris Malayensis), (Panthera Tigris Jacksoni), found only along the Malay Peninsula, is a ‘Critically Endangered’ species with mature breeding numbers about 100 left in the wild today.Their roars can be heard from distances of 3 kmand they can mimic the call of other animals! […]
