Negative review on Tripadvisor led American guy to jail
“Unfriendly staff” who “act like they don’t want anyone here.” – review of the Sea View Resort at Koh Chang island by American Wesley Barnes, landed him in jail. Sea View Resort owner filed a complaint to Colonel Thanapon Taemsara of Koh Chang police that the defendant had posted unfair reviews on his hotel on […]
Eight Principles of Brand Marketing
In my book Advertising For Skeptics I suggested that one of the reasons our industry is not taken as seriously as it might be is that we are lacking in enduring principles. Medicine has the germ theory of disease; geology has plate tectonics; biology has natural selection. What are our foundational principles? If there are any, I’m […]
Don’t spoil a good delay!
Two weeks ago, we made the decision to delay The 14th Malaysian Media Conference (MMC) to 23 October. Any event organiser knows that such decision isn’t made without full consideration of its effects and we hope the industry supports our determination to host a successful event by joining us. There has never been a year […]
4 ways to find out how much digital is enough
By Greg Paull, Co-founder and Principal, R3 In a recent R3 survey, 63% of senior marketers in Asia Pacific expect to move budgets from traditional to digital in the next 12 months. 46% are moving budgets from offline to e-commerce. With digital the mainstay for not only leisure and entertainment, but retail, health, education, and […]
Quest your thirst for guide books and reports
Here are some essential reading to get you up to speed, if you ignore the hard-sell part: Meltwater’s latest Social Media Playbook, click here. Navigating the New Normal: The Rise of Customer Experience, click here. Build Brilliant Brands: Advice from 22 Global Marketers, click here. (Photo credit: 123RF.) ———————————————————————————————————— The full-day Malaysian Media Conference on October 23 showcases […]
The Malaysian Chief Marketing Officers (CMO) Awards is back.
The 3rd CMO awards recognises brave and brilliant marketers who deserve fame too. A CMO is also defined as GM of Marketing, A&P, Marketing Director, Group Marketing Director or simply a leader in marketing’s quest for excellence. Gold awards will be given out across 20 categories and 12 sub categories with the penultimate accolade the […]
MARKETING Weekender – Issue 264
Read issue 264 now! WEB: http://hams.top/264PDF: http://hams.top/264s This week in Weekender: 04 What do you really think? 07 The Malaysia Chief Marketing Officers (CMO) Awards is back. 15 When It Comes to Digital, How Much Is Enough? 18 Eight Principles of Brand Marketing You can also receive your very own free copy of MARKETING WEEKENDER every Friday. […]
MAA aims to Inspire, Ignite, Impart and Influence
The Malaysian Advertisers Association’s (MAA) Annual General Meeting was held recently and the association has re-elected its President and Vice President, Mohamed Kadri Mohamed Taib and Claudian Navin Stanislaus respectively. Kadri who is also the vice-chairman of the Advertising Standards Advisory (ASA), is the Public Affairs and Communications Director of Coca-Cola Malaysia. With over three […]
Join a much needed honest discussion on Removing the Stumbling Blocks at MMC2020
The Malaysian Media Conference 2020 (MMC2020) is less than a month away. As we gear up for this industry exclusive gathering, what we’re most excited about is to see the kind of conversations that are going to take place after spending more than half a year in an unprecedented reality. Our hope is that is […]
Advertisers agree deal with social media on steps to curb harmful content
LONDON (Reuters) – Facebook, YouTube and Twitter have agreed on first steps to curb harmful content online, big advertisers announced on Wednesday, following boycotts of social media platforms they had accused of tolerating hate speech. Under the deal, announced by the World Federation of Advertisers, common definitions would be adopted for forms of harmful content […]
