Jollibee loses US$240 million, closing 255 stores!
BY SUKHBIR CHEEMA Jollibee has become the latest brand to be massively impacted by COVID-19. According to Philippine online news website Rappler, the country’s fast food giant suffered a net loss of US$240 million in the first half of 2020. The iconic fast food giant also saw its shares take a dip, with US$2.2 billion wiped out […]
Thirty Second Cinema: Part I. Luminous images.
By Paul J Loosley In London, in TV advertising, in the nineteen seventies something truly wonderful happened. And it had little to do with ‘Electric Soup’ or the ‘Devil’s Dandruff’. Let me explain. Robert Shail of Leeds Beckett University, a professor of film, talked about a new strain of 1970s advertising film director who brought, […]
Holystic Marketing off target?
by The Hammer Unless the latest war cry for our oil palm industry is a domestic uplifting exercise for the faithful, I find it difficult to fathom how our new tagline will appeal to current markets. Throwing aside the need for continuity, the slogan has been changed from Love MY Palm Oil to Palm Oil […]
Nescafé M-Junction Drive-In Cinema eclipsed by guerrilla marketing last night
BY THE HAMMER Nescafé and Wonda have been sparring with each other in the marketplace while giving our readers a taste of what smart marketing is all about. Bold ideas encourage new breakthroughs and these two brands have been more innovative than others in the market keeping a health exchange of competitive banter every now […]
OOH players’ tribute campaign for frontliners
The Malaysian Government announced that it is compulsory to wear masks when in public places and public transport beginning 1 of August 2020 in order to re-enforce the SOP measures in place to curb the spread of COVID-19. Although most Malaysians have been abiding by the rules and SOPs that were set in place since […]
Calling BMW, Mercedes, Maserati, Jaguar, Lexus, Volvo, Mini Cooper…
As I had mentioned in a previous article, automotive marketing is on an upward trend with the reduction of sales tax: Proton sold 13,216 cars last month, the highest in eight years. Proton’s year-to-date market share as at July 2020 was 21.8%, which is a growth of 6.7% when compared with the previous corresponding period. […]
AdMinistered by netizens
Short of admitting I have been newsbombed with the Tourism case, SRC, Loan Moratorium and Sabah shockers every day of this week, I need to revisit what happened last week which could have gone south of Mentakab very fast. UMNO-PKR-Bersatu, BN-PH-PN stalwart Dato’ Saifuddin bin Abdullah who’s Minister of Communications and Multimedia got global headlines […]
EPICA AWARDS 2020 ARE OPEN FOR ENTRIES
The only global creative award judged by the press goes ahead with its €100 “early bird” discount until August 31st. As they face rocky economic times in the months ahead, the press and the advertising industry need each other more than ever. The press benefits from advertising revenue, while giving brands a platform for their […]
MARKETING Weekender – Issue 257
Read issue 257 now! Webpage view: http://hams.top/257 This week in Weekender: Calling BMW, Mercedes, Maserati, Jaguar, Lexus, Volvo, Mini Cooper… Holystic Marketing off target? Faces after MCO Phase Thirty Second Cinema. The ethical dilemma in the tech business You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham […]
How did Celcom Axiata win best Merdeka TVC for the 2019 Readers’ Choice Awards?
Celcom Axiata was voted by our readers as the best Independence Day ad of 2019. The next round of submissions for the 2020 Merdeka TVC Readers’ Choice Awards is officially open. Click here to submit before 15 September 2020. Last year, Celcom Axiata together with M&C Saatchi delivered a goosebump inducing, masterpiece of a short […]
