Empowering Malaysians with ‘We Can We Do’
HSBC Malaysia has launched the ‘We Can We Do’ initiative to cultivate the Can-Do spirit amongst Malaysians by encouraging and facilitating financial empowerment. ‘We Can We Do’ is a localised version of the bank’s global brand philosophy: ‘Together we thrive’, customised to spur Malaysians to achieve their financial ambitions. The initiative includes curated roundtable sessions […]
Burger King’s new masks allows you to order without speaking
In an effort to keep its customers healthy and safe amid the COVID-19 pandemic, Burger King in Belgium has found a way to let customers order without needing to speak at all by releasing face masks with specific orders printed on them. Currently only available in Belgium, customers can order these masks by commenting on […]
PNB asks agencies to deliver 12-prong proposal in 7 days
THE HAMMER Permodalan Nasional Berhad (PNB), one of the largest fund management companies in Malaysia, advertised an invitation for a tender exercise in The Star newspaper on August 7. The project is their annual Digital Carnival from October 28 to Nov 1 and the scope covers Production, Social Media and support services. Companies that registered their […]
Thirty Second Cinema. Part II. Ridley Scott. ‘As good for you today as it’s always been’
By Paul J Loosley Looking at Ridley Scott you may be forgiven for thinking the easy route to great directing is to thrust a nasty huge smoking cigar between your teeth and shout ‘action’. (Although director Michael Curtiz, he of Casablanca, said the secret was to, “sit on top of the camera and pant like […]
Get your 2020 Effective Content Strategy Report
As countries continue to go in and out of lockdown resulting in an increased dependency on screens to inform and entertain, there is a voracious appetite for good content. In this environment, content is coming into its own, with advertisers demonstrating a clearer understanding of how a well thought out content strategy can pay off […]
Spikes Asia brings the Spikes Awards forward to Feb 2021
Spikes Asia has announced that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Time to grab RM 2.5 million worth of ad space for SMEs
In this week’s news of lending a hand, Grab Malaysia has announced that it will be offering RM2.5 million worth in advertising space to small and independent businesses on its platform and also help create personalised ads for each of them from 15 August to 18 September. The personalised ads will be featured on prominent […]
Marketing’s problem with FOFO (Fear of Finding Out)
By Greg Paull, Co-founder and Principal, R3 There is no shortage of issues to keep marketers up at night. With revenue down in many categories, teams working from home, supply chains disrupted, and consumers doing cartwheels in all directions, no one can blame marketers for finding solace where they can. Regardless of which camp you’re […]
Zee MELT Conference is virtual but learnings are real
It’s a complex and challenging time for all of us who inhabit this planet. Like all challenges, we can either wilt under the weight of the issue or rise up and meet – and even overcome – the challenges. Therefore, constrained by coming of a new world order, new norms and new rules, Zee MELT is back […]
The ethical dilemma in the tech business.
By Ken Pennington Last week’s big news: The big four – Google, Apple, Facebook and Amazon or largely known as GAFA – the four horsemen of the tech world were grilled by US Congress over anti-trust issues. We shall skip the background to why this came about since you can after all, Google it after […]
