Prashant Kumar appointed IAA Malaysia Advisor
Entropia founder and senior partner, Prashant Kumar, was appointed Honorary Advisor at the recently held 27th annual general meeting of the INTERNATIONAL ADVERTISING ASSOCIATION (IAA) Malaysia. In announcing the appointment, John Chacko, president of IAA Malaysia, remarked, “As one of the recognised leaders in the APAC marcoms community, Prashant is instrumental to the IAA – […]
Confessions of an advertising man
A tale of redemption, forgiveness and life-frailties By The Hammer When I first met Suresh Dharan he was a young bright-eyed talkative account executive in top local ad agency Idris & Associates. He was unstoppable and had a bad ass attitude towards mediocrity, much like our boss Idris himself. For those who meet him for […]
China’s version of Netflix winning over Malaysians
Streaming platforms are going head to head to win consumer’s attention, and one player that’s upping the game in Malaysia is Chinese owned OTT, iQIYI. Malaysia is the first market outside China to experience the iQIYI app and its premium entertainment content through a multi-platform partnership with Astro last year. iQIYI broke the record with […]
SPH retrenches 140 employees as Covid-19 hits advertising revenues
Singapore Press Holdings (SPH) will be laying off 140 employees from its media sales and magazines operations as it addresses the impact Covid-19 has had on advertising revenues. The retrenchments will affect about 5 per cent of its Media Group’s headcount, and is part of its media transformation roadmap, it said in a statement on […]
Thirty Second Cinema Part III – Adrian Lyne: Get your kicks on Route 66.
By Paul J Loosley Adrian Lyne could never be faulted for not having an eye for a pretty face, as you can see. He, like so many TVC directors before and since, knew that if it’s sexy, it sells. And the 1970s was possibly the sexiest time ever in British adverts. And here’s why. Since […]
YouTube has come between me and God.
YouTube has done what no one on the planet has ever succeeded in doing. They have the power to shut out God and deliver you advertising while you wait to connect with the Almighty. As I was listening to my evening prayers over YouTube with my eyes closed last week, for the first time I […]
Asia Pacific’s top production company draws rising talent into its fold.
Home-grown regional production network Directors Think Tank (DTT) has always opened its doors to budding creative talent keen to lead the industry one day. With so much experience and expertise in its ranks, it is poised to help train young hopefuls become industry professionals of tomorrow. If you are familiar with Celcom Axiata’s 2019 Merdeka […]
Reprise and UEM Sunrise game on with Happy Chase
Reprise Digital, a Mediabrands agency, has released its latest campaign with UEM Sunrise, one of Malaysia’s leading property developers. UEM Sunrise’s ‘The Happy Chase’ campaign allows audiences to discover and learn about UEM Sunrise’s projects and the property market while promising exciting, stress-free rebates, more attractive rewards and easy entry for house buyers. The campaign […]
OMD wins Danone in Malaysia and Thailand
Danone has appointed OMD as their media agency of record for Malaysia and Thailand, following a multi-agency pitch which ended in June. The appointment, which spans a duration of three years, will see the Omnicom-owned agency take on integrated media planning and buying duties across traditional and digital channels for the global food and beverage […]
MARKETING Weekender – Issue 258
Read issue 258 now! Webpage view: http://hams.top/258 This week in Weekender: YouTube has come between me and God China’s version of Netflix winning over Malaysians Asia Pacific’s top production company draws rising talent into its fold Thirty Second Cinema Confessions of an advertising man You can also receive your very own free copy of MARKETING WEEKENDER […]
