Google loses money in Malaysia
Google Malaysia is in a sorry state of finance and our hearts go out to them.Google’s global revenue amounted to USD134.81 billion in 2019 and in Q1/2020 its parent com-pany Alphabet (where Google advertising provides 82% of total revenue) made a net income of USD6.8 billion. But in Malaysia, the Google bottom line tells a […]
What will you remember this Merdeka?
If not for brands, Merdeka Day will pass like a ship in the night. While it can be said that brands have a commercial or image-driven intent in their messaging, we cannot blindly brush aside their role in articulating the values of Merdeka and what it stands for. I’ll even go so far as to […]
Estée Lauder to close 15% of its stores
Source: RetailDive Estée Lauder is banking on a digital future as the pandemic pushes customers to turn ever more toward e-commerce. The beauty giant’s plan removes the company further from brick and mortar, and accelerates investment in its digital business, something the company was expecting to happen in the long term. The entrance of COVID-19 […]
Httpool unlocks new opportunities for advertisers with GrabAds
Httpool recently announced that it will start offering GrabAds in Indonesia, Malaysia, and Myanmar, enabling advertisers to leverage on the potential the platform brings. GrabAds is a unique advertising opportunity providing an online-to-offline (O2O) platform for brands to engage with millions of Southeast Asian consumers across eight countries. “Being able to offer GrabAds in the […]
MARKETING Weekender – Issue 259
Read issue 259 now! WEB: http://hams.top/259 PDF: http://hams.top/259s This week in Weekender: 04 Google loses money in Malaysia 06 What will you remember this Merdeka? 12 Thirty Second Cinema 16 The Return of ZBB 19 Advertising and speech You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham […]
Have you submitted your Merdeka TVC for our Readers’ Choice Awards?
Submissions for the Readers’ Choice Awards, Merdeka TVC 2020 edition has been open since the beginning of the month and the entries we’ve been receiving an overwhelming number of entries. If you haven’t submitted yours, there’s still time. Did you know that this isn’t the first time we’re hosting the Readers’ Choice Awards? What started […]
Maggi Malaysia launches program encouraging entrepreneurship among women
Program Mentor Wanita Cukup Berani – this is the title of a nationwide programme launched by Maggi Malaysia in collaboration with Women Will by Google Malaysia. The programme is designed with the aim to encourage and support confidence enhancement, digital upskilling, cooking and basic entrepreneurship skills among women. The launch ceremony was officiated by Chief […]
UM wins Lazada Group across SEA
UM, the global media agency network of Mediabrands, has announced that it has been named Media Agency of Record for Lazada Group, Southeast Asia’s leading eCommerce platform and regional flagship of the Alibaba Group. UM’s remit which covers Southeast Asia markets Singapore, Malaysia, The Philippines, and Thailand; will encompass all media duties including strategy, planning, […]
How is Covid-19 changing South-east Asia’s super apps?
After enjoying years of exponential growth, South-east Asia’s super apps have been forced to reassess their business models as a result of Covid-19, with many refocusing their priorities as they plan for the post-pandemic world. In recent years so-called super apps – online or mobile platforms that combine multiple services into one app – have sought […]
New normal generates new Xperience for PU4LYF
The homegrown talents of PU4LYF Entertainment in collaboration with tech pioneer, Lakefront Xperience (LFx), partnered with Lotus Fivestar Cinemas (LFS) and Keep It Local Entertainment to present LYFTIME TOUR – Live at The Coliseum LFS Kuala Lumpur recently. The show introduced an hour and a half of visual and audio elevation featuring some of Malaysia’s […]
