MARKETING Weekender – Issue 260
Read issue 260 now! WEB: http://hams.top/260 PDF: http://hams.top/260s This week in Weekender: 04 Why do I call my readers experts? 06 We must learn to see ourselves as our customers 14 Thirty Second Cinema 18 How Measurement Leads to A Better Marketing Mix 21 Your guide to multigeneration online characteristics You can also receive your very own […]
A campaign that celebrates the “lain-lain” in all of us!
Ensemble Worldwide and Universal McCann’s latest campaign for Ikano Centres, part of IKEA Southeast Asia, sheds light on the diversity and uniqueness of Malaysia this Merdeka and Malaysia Day. The #KitaDLL campaign for Ikano Centres, which includes IPC Shopping Centre, MyTOWN Shopping Centre, Toppen Shopping Centre and its meeting place in Batu Kawan, encourages Malaysians […]
A team of erasers in ‘Operasi Koperasi’ for PETRONAS’s Merdeka film
In the spirit of Merdeka, Ensemble Worldwide together with PETRONAS have released another fully animated film, titled Operasi Koperasi. Inspired by the nostalgic Malaysian childhood game “Lawan Pemadam” meaning “Battle of Erasers”, the film’s fresh take on unity explores PETRONAS’ 2020 Festive Campaign theme of “Our Unique Family” further. The film revolves around the characters […]
Join The Great Comeback at the 14th Malaysian Media Conference
This 25 September, the Malaysian Media Conference (MMC) is back for its 14th year! Registrations officially started rolling in yesterday as soon as the page went live; unsurprising for an industry that has been deprived of physical gatherings for almost half a year. The annual MMC is a proven landmark event for all media and […]
Going viral with a dash of Lemonade
Lemonade, the digital influencer agency of Dentsu Aegis Network (DAN) Malaysia, recently teamed up with Jenn Chia aka Auntie Siow, one of Malaysia’s top online personalities, to drive leads for property client SP Setia. Titled No. 1 Property Agent In Malaysia, she went live with the video on August 12, amassing half a million views […]
COVID is not Finger Lickin’ Good
KFC has hit the pause button on their iconic slogan globally “Finger Lickin’ Good” and the tagline has been blurred on its branding. There is an online debate whether this is the right thing to do as people say “the slogan was not a health hazard as you were already eating with your own hands.” Reportedly, the UK […]
The Return of ZBB
Just when Zero Based Budgeting (ZBB) thought it was out, coronavirus pulls it back in. Forget the criticisms in 2019 following the $15 billion loss reported by Kraft Heinz, one of ZBB’s biggest and most vocal supporters. When face-to-face with an ugly economic downturn, marketers are looking for an approach that matches the severity of […]
Advertising and speech
By Bob Hoffman Speech issues raised their ugly heads again recently in the ad industry. Tom Goodwin, Head of Futures and Insight at Publicis Group and, ironically, author of the book Digital Darwinism, was fired for tweeting some controversial – and in my opinion, stupid – opinions about COVID-19. If stupid opinions were grounds for […]
Altered Truths: a study of consumer behaviours post RMCO
Dentsu Aegis Network has just released a study this month – Altered Truths – offering a deep dive analysis into nine new consumer behaviours informed by widespread digitalisation under the MCO and heightened sensitivities to health and financial security. The study utilizes Dentsu Aegis Network’s M1 Panel, one of the largest statistically significant survey panel […]
Thirty Second Cinema. Part IV. Tony Scott: ‘Nothing on earth comes close’.
By Paul J Loosley Of all of the 30” cinema directors in this series, Tony Scott was the only one I worked with in the late 1970s. What a nice guy! His calm demeanour belied his furious film-making style, a film-craft the famous Russian director Eisenstein (he of Battleship Potemkin) called montage. What another turn-of-the-century […]
