Burger King Helsinki sets local McDonald’s as pick-up points for free delivery
A little bit of friendly competition among businesses always keeps things interesting and Burger King’s latest campaign of turning local McDonald’s outlets into their delivery hot spots is a creative and cheeky one. The capital of Finland, Helsinki is home to multiple McDonald’s outlets but has only few Burger King outlets. Through strategic outdoor advertising […]
Mindshare sets up a recovery war room for advertisers
In an effort to help Malaysian advertisers through these challenging times of declined revenue, Mindshare has turned its proprietary “The Loop” into a recovery war room. Part of this recovery war room is a single view of the market recovery indicators developed by Mindshare that analyses across various data points, helping advertisers understand consumers’ weekly […]
The hunt for happiness during challenging times – FCB’s first campaign for Berjaya Sompo
FCB Malaysia’s first campaign for Berjaya Sompo Insurance, ‘Talitha’s Hunt for Happiness’, made its debut on YouTube today. The campaign features singer-songwriter Talitha Tan in a 3-part web series alongside guest appearances by 2017 SEA Games football hero Thanabalan, F&B entrepreneur Michelle Pong of Mei by Fat Spoon, and Adian Yein, Founder & Principal of […]
