3 Ways Marketers Can Reduce Risk in Agency Pitch Process
By Greg Paull, Co-founder and Principal, R3 Our industry has officially entered a new era, and the impact is clearly visible. Brands are being called to take a stand, and sometimes, to take a side. They are becoming more discerning with their advertising spend under public scrutiny as people demand that business contribute to greater […]
Upcoming growth expectations for brands and more in MARKETING Digest Issue 8
The following is an excerpt from MARKETING Digest Issue 8 on Big Tree’s take on advertising strategies for the ‘new normal’. While the new normal suggests that society would prefer to remain at home, the human behaviour has proven opposite with the desire to travel, spilling in from the old normal Throughout the MCO period, […]
Brands have had enough with Facebook!
BY THE HAMMER More than 300 advertisers have joined the global chorus in a boycott against Facebook over what it allows on its platforms says the New York Times. In a desperate war-footing pushback, frantic Facebook officials have been falling over themselves to contain this merciless tsunami of hate, anguish and frustration from advertisers who’s […]
APPIES 2020 winner showcase: Dutch Lady’s ‘Life Changer’ formula
For the next few weeks, MARKETING Magazine will be featuring all 27 winners of The APPIES Malaysia Marketing Campaign Awards 2020 by sharing one campaign per day. Consider this your daily dose of inspiration from Malaysia’s best marketing campaigns, judged by a jury of 28 marketing leaders who have made their mark in various industries. […]
Sign up now to learn vertical storytelling magic virtually
One of our upcoming virtual classroom trainings will be none other than Tay Guan Hin, back by popular demand for his workshop on The Future of Vertical Storytelling. Happening on 20 and 21 of July, Guan Hin’s workshop is officially open for booking and is also HRDF claimable. Vertical storytelling is inspired by the fast […]
Santharuban to head Etika’s newly acquired Advend as CEO
Santharuban Thurai Sundram has been appointed as the Chief Executive Officer of Etika Holding’s newly acquired Advend Group of Companies. Santharuban who is currently Etika’s senior vice president of marketing and alternate business will be responsible to spearhead the expansion of Advend System’s and bring to speed the implementation of contactless retail experience for consumers […]
MARKETING Weekender – Issue 252
Read issue 252 now! Webpage View: http://hams.top/252 Download PDF: http://hams.top/252s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.
A publishing miracle born of the MCO crisis
It’s undoubtedly been a difficult last few months to say the least. The first half of 2020 has been sort of a rude awakening. But an awakening nevertheless. Maybe for our industry, this year will be the year of the digital awakening? For MARKETING Magazine, going digital has been a wild and refreshing experience. It […]
Looking at the new normal with a BIG perspective
The trendiest phrase for the year 2020 could possibly be “The New Normal” which explores the impact of the COVID-19 pandemic in reshaping, reordering and promoting adaptations of government policies, the economy, societal practices as well as other dimensions of human lives. Approaching the idea of ‘new normal’ for a business perspective seems crucial in […]
MACC’s bid to forfeit RM4.6mil belonging to Mediaedge dismissed by court
Photo credit: Bill Oxford, Unsplash The Malaysian Anti-Corruption Commission (MACC)’s bid to forfeit RM4,631,602 that was seized from a bank account belonging to Mediaedge Cia Malaysia Sdn Bhd for allegedly being linked to the 1Malaysia Development Bhd (1MDB) fund scandal has failed. The decision came after the High Court judicial commissioner, Datuk Ahmad Shahrir Mohd […]
