Directors Think Tank named APAC Production Company of the Year
Directors Think Tank made Malaysia proud last week as they made it to the top of the list of the Production Company Table in Campaign Brief’s THE WORK 2020. Out of the 44 submissions from the production company, 20 entries were accepted by The Work, which recognises the best advertising from Asia, Australia and New […]
Detailed look at today’s consumer journey and what it means for Malaysian brands
Photo source: Brooke Lark // Unsplash The following is an op-ed submitted by Yap Chee Weng, the Head of Media Brands at Dentsu Aegis Network Malaysia. If you’d like to submit your opinion on any marketing industry topics, email [email protected] and if we think our readers can benefit from your thoughts and research, we’ll run […]
This new homegrown e-commerce platform is determined to build a holistic ecosystem
A new player, Vettons Sdn Bhd has entered the e-commerce scene in Malaysia. The tech company officially launched its platform last week and is positioning itself as a retail and e-commerce brand that is revolutionising the landscape by providing a highly personalised shopping experience. The fully Malaysian company is also on a mission to support […]
MARKETING Weekender – Issue 253
Read issue 253 now! Webpage view: http://hams.top/253 You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read previous Weekender issues.
MARKETING Magazine Readers Choice Awards 2020, Merdeka TVC edition
Over the years we have found that our coverage and polling of the Best CNY TVCs, Best Merdeka TVCs and Best Raya TVCs based on our readers’ choice, have had growing success and traction. Our respondents have grown from a few hundred to over a thousand in recent years. Which is why we’re excited to […]
Acumen Finance, Australia & ReGov Technologies partner to leverage outbound Sales capabilities via AI
Acumen Finance, a Sydney based, specialized Non-Bank commercial mortgage-based lender has announced its partnership with ReGov Technologies. Their goal is to supercharge their sales teams outreach capability via ReGov Technologies Artificial Intelligence. This is achieved by implementing the Conversational AI Chatbot – RICHA a product of ReGov Technologies Malaysia. RICHA enables Acumen to reach out […]
Satirical montage takes a jibe at brands’ pandemic videos
Have you watched New York based filmmaker, Samantha Geloso‘s video titled ‘Hey, we’re a brand’?. Released in April this year, Geloso put together a parody video that mocks brands using stock footages to convey emotional COVID-19 messages to consumers using what seems like a template production style. Geloso’s parody uses the same concept and includes […]
Coke’s new anthem film highlights the silver lining of a global pandemic
If there was one thing we saw more of in the last few months during the lockdown, it was people showing off their home cooked meal attempts on social media as the convenience of eating out was no longer an option. Which is why Coca-Cola’s first new anthem film since COVID-19 that centers around both […]
Stan Chew to step down as Head of Sales at Knorex
Industry veteran Stan Chew, will be stepping down from his role as Regional Head of Sales at the cross-channel cloud marketing platform, Knorex. Stan has been with Knorex for over two years and was the country manager in Kuala Lumpur when he first joined. According to an announcement published by Marketing Interactive, the past three months […]
Random thoughts as media emerges stronger post MCO
It is interesting to note that while media players have been complaining of financial ruin due to MCO, they are also hiring furiously like they know something we don’t. The new normal seems to be an alternate reality running on steroids. Radio resurgence? The podcast fever is unstoppable now. This trend is best suited to […]
