Brand strategy wisdom comes face to face with happy participants
After months of being on event hiatus due to the Movement Control Order, we finally had our first in-person workshop yesterday, starting off with the popular Strategic Brand Planning workshop by Sutapa Bhattacharya. Sutapa’s workshop has always been a sold-out event in the past as she has never failed to achieve the goal of empowering […]
New Insights from War Room for Brands in Covid-19 Recovery
Mindshare Malaysia showcased a single view of market on recovery indicators and trends across multiple data points through a Live broadcast via The Loop on Friday, 3 July 2020. The Loop, a Mindshare initiative with physical war rooms built in over 43 markets, enables agile planning and implementation for Brands by monitoring various data across […]
Media Prima may end its lease deal with PNB and vacate Bangsar property as a cost-cutting measure
As a cost-cutting measure, Media Prima Bhd may end its lease agreement with Permodalan Nasional Bhd (PNB) for a property in Bangsar. The said property is known as Balai Berita and has been occupied by the media group’s 98.2%-owned subsidiary New Straits Times Press (M) Bhd (NSTP). According to a source that spoke to the […]
Will Twitter make @RealDonaldTrump a one-term president?
by Scott Goodstein Let’s face it, @RealDonaldTrump became the Heisman Trophy winner of this new media, tirelessly tweeting out shocking news and changing the conversation. But the irony lies in his Twitter handle’s first four letters: R-E-A-L. Trump doesn’t demonstrate the persona of a politician who is focused on policy; there is no need for […]
Berjaya Media to be delisted this Friday after Bursa Malaysia rejects regularisation plan extension
Berjaya Media Bhd’s (BMedia) appeal for an additional six months up to Dec 20, 2020 to submit its regularisation plan to the relevant authorities for approval has been dismissed by Bursa Securities. Hence, the market regulator has made the decision to delist the company on July 17, as stated in a Bursa filing. On 9 […]
How can marketers help lead business recovery during unprecedented times?
Amidst entirely new levels of complexity, marketers are absolutely critical to business recovery. So what do we need to know, and where do we go from here? Customer experience has never been as significant as it is today. In a Salesforce State of the Connected Customer report, 84% of customers said the experience a brand […]
Marketing returns are REAL in Virtual events
How brands can harness fan frenzy at virtual concerts Contrary to conventional wisdom, the ROI on virtual events is poised to skyrocket post COVID. Let’s check out what Astro’s up to on this score with its first 360º Virtual Interactive Concert in Malaysia! Their coming Big Stage event (third season next month) means LED studio […]
Astana winning the hearts of customers through emotional branding
APPIES 2020 Gold Award (left). Team Astana and Petron Malaysia at APPIES Marketing Awards in 2019 (right). The 5th edition of the APPIES Marketing Campaign Awards made history as we saw shortlisted submissions presented virtually to a panel of judges, adapting to the new norm and working from home during the COVID-19 outbreak. For Astana […]
Are we on the cusp of a coffee war?
BY THE HAMMER In a creative twist of in-your-face marketing, brand Wonda seems to be putting market leader Nescafe Classic on its backfoot. … the TVC in a harmless act of “belling the cat” provides much room for gossip and reading between the lines… Attempts to reach ETIKA for further info were unsuccessful up to […]
Rumbles and Rambles in the Digiverse
The relaunch of Utusan and Kosmo newspapers is slated for Monday 20th July, 2020. This brave step may see the resurgence of Malay print in the market (also read voters). But the financial fate of theSun is still precarious as of now. Owners Berjaya Media still have to pull through their PN17 status as approval […]
