To all marketers who never advertise with us.
I will just talk about automotive advertising for the high end market. Brand owners in this category already know that cars are now cheaper by at least RM10,000 or more. The new sales tax relief will see a 100% SST exemption on CKD vehicles and 50% sales tax reduction on CBU models till the end […]
Ivan Omar to be charged tomorrow?
At 9am tomorrow, The Malaysian Anti-Corruption Commission (MACC) is to charge a director of an advertising agency in relation to an investigation into a multi million-ringgit Tourism Malaysia contract. The agency is believed to be IO Movement Sdn Bhd, a relatively unknown brand consultancy that provides public relations and communications services, and has been contracted […]
MARKETING Weekender – Issue 255
Read issue 255 now! Webpage view: http://hams.top/255 This week in Weekender: To all marketers who never advertise with us Facebook pays $17m tax in Australia, profits in Malaysia before tax How one man’s insolence changed my life Marketing is Making Shopping Social with Livestreaming WARC releases Future of Strategy Report 2020 You can also receive your […]
T-7 days to start submitting your films for Readers’ Choice Award, Merdeka TVC edition
Submissions for MARKETING Magazine’s Readers’ Choice Awards, Merdeka TVC edition officially starts on 1 August 2020. Over the years we have found that our coverage and polling of the Best CNY TVCs, Best Merdeka TVCs and Best Raya TVCs based on our readers’ choice, have had growing success and traction. Our respondents have grown from a few hundred to over a thousand […]
UM Malaysia’s virtual action for Impact Day raises RM16,000 and highlights NGOs
Universal McCann (UM) held its third annual global Impact Day on 16th July. More than 100 UM offices closed globally so employees could volunteer time and resources to philanthropic organisations around the world. In Malaysia, 150 employees from Ensemble Worldwide, UM Studios and UM came together to produce and run a virtual live-streaming charity auction, […]
Ode to family, community and on never giving up.
For many, post MCO is a time of survival both financially and emotionally. Emphasising the importance of family, community and the spirit of never giving up, INTI International University & Colleges released an emotional visual take on the choices of young students and their families, especially reflecting the current period of Malaysia’s recovery. Set against […]
Entropia XR’s AR showroom unveils all-new BMW X5
BMW Malaysia has revealed the all-new BMW X5 xDrive45e M Sport in a first-ever live stream event on their social media channels. In collaboration with Entropia Extended Reality (EXR), consumers will be able to explore the timeless trailblazer anytime anywhere, in an action-packed Augmented Reality (AR) experience. Consumers were stuck at home for months due […]
Rexona launches Rexona Cola campaign starring Robi Domingo
Rexona has launched a campaign in the Philippines with BBDO Singapore for Rexona Men’s Natural Fresh range called Rexona Cola starring celebrity actor, Robi Domingo. BBDO Singapore was tasked with the campaign to encourage teenage males and buyers of competitor brands in the Philippines to start using Rexona Men, by demonstrating the superior innovation and […]
PHD wins BonusLink.
Following a competitive media review, BonusLink, Malaysia’s premier consumer rewards program, has appointed PHD Malaysia and its content arm Drum to manage its integrated communication and media duties in Malaysia. The appointment will see the agency, in partnership with influencer marketing network Getcraft, deliver communication strategies, creative and content production, media planning and buying for the brand. BonusLink is known for rewarding consumers through partners like Shell, […]
Can Great Creative Work Be Made with Less?
By Greg Paull, Co-founder and Principal, R3 Imagine an ad shot in four hours and approved in five working days, starring your spouse, your four children, and your dog. The set? The laundry room in your own home. All filmed on an iPhone. If this idea were presented to a client a few years ago, […]
