Submission period for top 10 Merdeka TVC starts August 1
Starting tomorrow, we will officially start accepting submissions for the Readers’ Choice Awards, Merdeka TVC 2020 edition. This is your chance to let our readers vote for your TVC, if they decide its the best of the lot! Click below for more details:
Media Prima Digital & REV Asia reveals new identity, REV Media Group
Media Prima Digital & REV Asia officially unveiled their new name, REV Media Group, yesterday as part of the group’s corporate rebranding initiative to streamline business processes and functions. The team will be based in Sri Pentas, Bandar Utama. REV Media Group’s team will be based in Sri Pentas, Bandar Utama and their new vision […]
Perromart collaborates with TGH Collective to launch quirky video series on furbabies
Every fur parent knows that their fur babies are beyond just ‘pets’; they are essentially a member of the family. Local e-commerce pet retailer, perromart, also strongly believes in this and in collaboration with TGH Collective, have launched a series of quirky videos to show how human-like pets can be. Through the video series, perromart […]
WARC releases Future of Strategy Report 2020
Global survey of senior strategists reveals challenges brought on by COVID-19 crisis 26% of respondents surveyed have seen headcounts decreased, and a further 18% were expecting them down the line. This is just one of the findings included in The Future of Strategy 2020 report, released today by WARC, following its annual worldwide survey of […]
Facebook pays $17m tax in Australia, profits in Malaysia before tax.
Facebook Australia earned $674 million in local ad revenue in 2019, but it trimmed its income tax bill to a little under $17 million through a reselling arrangement that minimised its profits to $22.7 million. Facebook’s accounts in Australia for 2019 show it booked local ad revenues of $167.1 million, classifying it as revenue from […]
Research by WARC predicts advertising spend on e-sports to rise despite global recession
According to the international marketing intelligence service, WARC Global, despite the global recession this year, global advertising spend on e-sports is expected to rise again and is forecast to top $1bn in 2022. The prediction is largely driven by the desirable profile of the audience and new partnership opportunities. However, WARC also states that new […]
Advertising agency director slapped with 12 charges
The director of an advertising agency pleaded not guilty at the Sessions Court here today to 12 charges of using false documents related to a RM90 million Tourism Malaysia bribery scandal. Of the dozen offences Ibrahim Omar was charged with, 10 were under Section 471 of the Penal Code (forgery and fraudulence using a forged […]
Limited edition LFC Carlsberg packaging will be on Malaysian shelves this August
As an extraordinary tribute to the new champions of England, Carlsberg Malaysia is launching a limited-edition ‘Champions’ packaging across all its Carlsberg Danish Pilsner cans and bottles, switching its iconic green colour to Liverpool FC’s equally iconic red. The moment Liverpool FC finally lifted the Premier League trophy for the first time since the Premier […]
Marketing Is Making Shopping Social with Livestreaming
By Greg Paull Co-founder and Principal, R3 Retailers are hurting. In-store sales are experiencing double-digit declines with stores either completely shut or operating at limited capacity. Without foot traffic, brands that are reliant on in-store sales are forced to go where audiences are, which, in these strange times, is on social networks. A study across […]
Another deal turns sour for Malaysian football
By Graig Nunis Malaysian Football League (MFL) is suing over the top streaming service iflix. A source from MFL who declined to be named said: “Yes it is true we are taking legal action against iflix. I can’t reveal too much as the case has gone to court.” The source refused to say how much […]
