Be APPIE, the results are out!
Malaysia’s Best Marketing Campaigns on display here We have just completed the 5th edition of The APPIES Malaysia Marketing Campaign Awards. Of course this year, we are all affected by COVID-19 conditions, hence the judging process has been online. What makes the APPIES a highly sought-after marketing award is the extensive selection process that takes […]
Brands cut USD50 billion from global adspend with COVID-19
Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 outbreak finds WARC, the international marketing intelligence service. The new projections, based on data from 96 markets worldwide, represent an absolute downgrade of $96.4bn compared […]
Tourism New Zealand launches pure perspective campaign
As early signs of recovery begin to emerge in New Zealand, the country’s tourism has launched a ‘100% Pure New Zealand’ campaign that aims to reconnect friends and past visitors. This was done through the release of a video that highlights what is important in life, especially after experiencing a global pandemic. Although the country’s […]
Rachel Tan leaves Shopee after over 4 years as Marketing Lead
Yesterday marked Rachel Tan’s last day as Marketing Lead of Shopee after spending over 4 years in the position. As Marketing Lead, Rachel was responsible for all marketing implementations and business strategies and implemented structures and workflow to ensure growth of a startup eCommerce while ensuring objectives are met. Seeing that the e-commerce platform is […]
