MARKETING Digest 8 is here with a Big perspective
We’ve got a secret. Some of you may be in on this but most of you don’t know yet. We figured out how to make digital magazines without taking away the satisfying element of flipping through a physical one. Meet the MARKETING Digest – our brainchild that was born out of the desire to put […]
2020 should be the year you learn to turn good presentations into great ones
The first time I attended Joe Najib’s workshop, I told myself it was impossible that all his sample presentations were created using Microsoft Power Point alone. I was convinced that he had to have used other softwares for at least some elements of the presentation. But I quickly realised I was wrong as Joe showed […]
Are you signed up to learn from the best?
If your answer is ‘no’ or ‘not yet’, then you should be concerned about missing the opportunity of attending a comprehensive strategic brand planning workshop by none other than the multiple award winner Sutapa Bhattacharya. With everything that’s happened in the last 3 months, all three words – strategic, brand and planning – have been […]
Serm drives first-ever AI-enabled customer data platform in SEA
Meet Antsomi’s CDP 365 – an artificial intelligence-enabled marketing technology software that empowers everyday businesses to understand each of their individual customers’ profiles at scale. The software is the first of its kind developed out of Southeast Asia. Antsomi is a marketing technology company serving businesses globally and the launch of CDP 365 is to […]
Naga DDB Tribal and Digi took the Harvest Festival celebrations digital
Kaamatan, or the Harvest Festival celebrated in Sabah, is celebrated annually by a large gathering of people, with a wide spread food, and joyous moods of dance and song. However, due to unprecedented times, this years’ celebration is sure to take a different spin. Digi, in collaboration with Kupi-Kupi, a Sabah radio station, organized a […]
TikTok Partners with MediaDonuts to Grow Advertising Business in Malaysia
TikTok, the world’s leading destination for short-form mobile videos has chosen MediaDonuts to be its official partner and reseller, handling their advertising business in Malaysia after seeing positive and rapid growth working with other platforms. TikTok’s Media Partnership Lead, Mr. Thanaphon Arphasittinant said that the application trusts in MediaDonuts’ performance and capabilities working with other […]
The ‘new normal’ is just another bullshit line marketers have swallowed
Marketers should be as wary of those predicting the marketing world is about to change forever as they are of people who thought Oreo’s Superbowl tweet was the future of marketing strategy. Do you remember 2013? It was an odd, strangely compelling period in marketing history. The emerging attraction of social media was readily apparent […]
Raya ‘Mask’ Go On – DuitNow & NagaDDB Tribal campaign
Playing with the ubiquity of masks everywhere, DuitNow created a Raya Mask Jalan campaign to celebrate the spirit of Raya in new and exciting ways, while having a little fun in the process. “With less than a week to pitch, we as an agency had to respond, be nimble and robust, especially during this challenging […]
Cheil Worldwide launches HOPE TAPE with faces of missing children
25 May 2020 was International Missing Children’s Day and Cheil Worldwide and Korean National Police Agency (KNPA) announced the launch of their HOPE TAPE campaign which aims to help find long-term missing children. Cheil Worldwide, a marketing company under the Samsung Group, created a new packaging tape – also named HOPE TAPE – which contains […]
View: Brands would be myopic to not strengthen their relationship with their consumers now
All we can do now is try to understand the emerging scenario. Each business will need to assess its priorities. By Prasoon Joshi There is a blanket of despondency over the business impact of COVID, especially so in the advertising and media industries. There are concerns about communication campaigns being among the first casualties of […]
