Advertising industry pleads with Putrajaya
In view of the impact of COVID-19 on the Malaysian advertising industry, the Association of Accredited Advertising Agents Malaysia (“4As”) recently submitted a Joint Memorandum (“Joint Memorandum”) to the Government, appealing for tax and non-tax-based temporary relief support for their members. The Joint Memorandum requests an exemption from Sales and Service Tax (SST) and double […]
Farrokh Madon sets sail with his brainchild agency
For today’s dose of inspiring stories, we spoke to creative veteran Farrokh Madon who has taken the leap to start his own branding and communications agency called PIRATE. The former chief creative officer of Wunderman Thompson stepped down from his position in March of this year and is now channeling his creativity into PIRATE, his […]
Edelman raises the Malaysian flag at regional PR Awards show
Edelman Malaysia emerged as the winner for the Southeast Asia PR Consultancy 2020 award at the 19th PR Awards powered by PR Week and Campaign. Edelman’s win in the fiercely contested category is seen as a significant achievement because the agency was competing with four other Singapore based consultancies and was judged on holistic business […]
Changes in Malaysian media world with resignations and a merger
Photo by Loïc Fürhoff on Unsplash The media industry experienced a number of changes so far in June, specifically Star Media Group and Media Prima. Christine Chang has stepped down from her role as Group Marketing Officer of Star Media’s Group after joining in December of last year. Prior to her stint with Star, Christine was the GM […]
iflix looking for willing buyers after the resignation of two more co-founders
While most streaming platforms have been growing in the environment created by the previous Movement Control Order (MCO), it hasn’t been a great year for iflix as the company is supposedly looking for willing buyers. In April this year, iflix co-founders Patrick Grove and Luke Elliot resigned from the company’s board on the same day. […]
MSA 2019 report shows healthy growth for Digital Adex
Photo by Austin Distel on Unsplash The following is extracted from the MSA Digital 2019 Full Year Summary. BACKGROUND In early 2019, Media Specialists Association (MSA)of Malaysia in collaboration with Malaysian Digital Association and Malaysian Advertisers Association embarked on an initiative to provide an accurate view of the the state of Digital Adex in Malaysia.21 media agencies were […]
Not just another streaming platform subscription, this Viu matters
From silent films to black and white talkies, to colour motion picture films and cable TV; since the 19th century, the movie industry has had an onslaught of changes that have upended how the industry does business. Now as the line between TV and films blur as more movies bypass the big screen entirely, the […]
MARKETING Weekender – Issue 249
Click here to read Issue 249. You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.
Cannes Creative Showcase: Racial bias within the healthcare industry
Brand: Merck for Mothers Agency: Matter Unlimited New York Background With the help of Serena Williams, the NYTimes and legislation raised by Sen. Kamala Harris and Sen. Kristen Gillibrand, the topic of racial bias within the healthcare industry has become a fixture of the US daily news cycle. The maternal mortality rate in the US […]
Volkswagen to review marketing campaigns after uproar over its racist ad
Volkswagen AG is under fire after producing and releasing a video of a black man being controlled by a giant white hand before getting flicked away from a Volkswagen (VW) Golf by the same hand. The clip that was produced by Omnicom Group Inc.’s Berlin-based subsidiary Voltage sparked widespread criticism and tensions within the company […]
