Guan Hin joins BBDO Singapore as Chief Creative Officer
Tay Guan Hin, a renowned figure in the creative world has been appointed as the Chief Creative Officer of BBDO Singapore. to lead the creative team and forward the work after founding and heading the creative at TGH Collective for the last 2 years. Guan is known for matching flawless execution with inspiring creative ideas […]
APPIES 2020 winner showcase: Do good with Boost this Ramadan
For the next few weeks, MARKETING Magazine will be featuring the winners of The APPIES Malaysia Marketing Campaign Awards 2020 by sharing one campaign per day. Consider this your daily dose of inspiration from Malaysia’s best marketing campaigns, judged by a jury of 28 marketing leaders who have made their mark in various industries. GOLD […]
MARKETING Weekender – Issue 250
Read issue 250 now! Webpage: http://hams.top/250 You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.
Meet Emily Chong, Pizza’s Hut new CMO bringing the Modern Pizza Experience
Emily Chong who was previously the deputy GM of Marketing at Pizza Hut, was appointed as the new Chief Marketing Officer (CMO) mid-March this year. She replaced previous CMO, Jean Ler who according to A+M, left her position to focus on her healing business. Emily’s career began with Cadbury before her experience led her to […]
Mudah.my’s campaign aims to jumpstart Malaysia’s second-hand automotive industry
Malaysia’s No.1 Car Marketplace, Mudah Auto which is part of Mudah.my launched a new initiative, ’Malaysia’s Biggest Car Sale’. As Malaysia enters the Recovery phase geared towards strengthening the nation’s economy, Malaysia’s Biggest Car Sale complements the Government’s Short Term Economic Recovery Plan announcement through this latest campaign that aims to help Malaysians own a […]
Who should attend Sutapa’s workshop on Strategic Brand Planning?
First off, who’s Sutapa? If you’re in the marketing or advertising world and need to ask this, you seriously need to do your homework. But I’ll give you the benefit of the doubt this time. Sutapa led Leo Burnett Malaysia as Head of Strategy and Planning for more than 14 years. During her time, she […]
KFC launches ‘KFC you soon’ playlist to serenade customers as dine-in reopens
The sounds of laughter drifting from table to table. The iconic brown trays and sauce dispensers. The irresistible smell of freshly prepared KFC Chicken. KFC fans can now experience them in a KFC restaurant once again, as the brand has reopened its doors for Dine-In (with social distancing measures in place). Together with agency, Naga […]
Who can survive the CEO chair at Star Media Group?
by The Hammer As it happens, there is no hotter seat in corporate Malaysia than heading Star Media Group (SMG). In recent years, the spate of departures from the “Made in Penang” miracle tabloid that has ruled as Malaysia’s number 1 English daily, is alarming to put it politely. Amidst so many leadership changes over […]
How to un-Wing a King
Once upon a time, in a land far far away, lived a little king fixated on an alternate reality curated by fabled fantasy and real-world riches. Even though Limkokwing University has campuses in four different African nations, namely Namibia, Nigeria, Rwanda and South Africa, their vision is of a larger footprint. 74-year-old Limkokwing thinks he […]
Who should attend Joe Najib’s workshop?
Photo by William Iven // Unsplash First off, who is Joe Najib? Joe Najib is a senior advertising & marketing individual with over 20 years of experience in the communications industry, having worked for both local and multinational advertising agencies such as SearchGuru, ISC, Dentsu, Havas, TribalDDB and TBWA\Tequila, to name a few. Joe has […]
