Havas Media partners Entropia in Malaysian market
Havas Group has decided to streamline its media operations effective mid-July, in line with its objective to build a seamless, future-facing organisation focussed on delivering meaningful outcomes for our clients. With Havas Media, they are partnering Entropia Global for the Malaysian market. Entropia Global is a hybrid agency rooted in delivering the future through innovative […]
Mindshare Malaysia appointed as Celcom’s Integrated Media Agency
Mindshare Malaysia team at their office located in Surian Tower After a multi-agency pitch, Celcom has appointed Mindshare Malaysia as its Integrated Media Agency for a tenure of two years. As the Agency of Record (AOR), Mindshare will be responsible for Celcom’s integrated Above the Line (ATL) communication, brand activation, digital and the company’s strategic […]
Can digital taxes help fund the Covid-19 recovery in emerging markets?
The following article is from Oxford Business Group’s new series on COVID-19 Economic Impact Assessment With digital payment services and streaming platforms experiencing rapid growth during the coronavirus pandemic, governments in emerging markets are looking at introducing digital taxes as a way of expanding state revenue. The pandemic and associated lockdowns have caused commerce to […]
INTI releases parody video dedicated to Malaysian students returning to school
There’s nothing like a little bit of comic relief during tough times and that’s exactly the approach INTI University took in a video dedicated to Malaysian students who are returning to school this week. In collaboration with Taneshh Productions, INTI International University & Colleges released a skit portraying a family watching Malaysia’s Education Minister, Dr. […]
Creative Effectiveness toolkit by WARC and Cannes Lion available for all creative marketers
Have you heard of The Creative Effectiveness Ladder? It was created on behalf of WARC and Cannes Lion to unlock a shared language for people in the business of creativity who aim higher. It’s a way for the industry to identify the very best work and understand how to utilise creativity to drive specific marketing […]
Celebrating Heroes Campaign raises RM 105,000 for MERCY Malaysia and IMARET
Mercy Malaysia and IMARET receive donations for their COVID-19 work. [From Left to Right] Board Secretary, Omar Shaari, CEO LMX Malaysia, Dr Ahmad Yusuf Bin Yahaya, IMARET Representative, Board Chairman, Professor John D Chacko, Adjunct Professor UiTM FKPM, President – IAA, Srikanth Ramachandran, Group CEO of Moving Walls, Raymond Siva, Chief Marketing Officer – MDEC, […]
Spreading happy smiles to curb the virus
It is important to have strategies in place to regularly keep in touch with the trade industry and ensure they know they are valued. In view of the announcement of MCO and the social distancing SOPs that followed, Astro Media Solutions (AMS) needed to uphold the practice of engaging with its clients during festive seasons. […]
Death by client!
By THE HAMMER Number crunchers are running riot in an industry they know nothing about. Weaponising cashflow to rude advantage is rearing its ugly head. Nobody is talking about it, but this is going to hurt… Before that, let me get some shit off my liver. I need to correct a massive misconception we are […]
We’re back! Register now for our first physical workshop post-MCO
Photo by James Pond on Unsplash It’s been too long and we’ve missed you. Regardless of how well we’ve adapted to online life and discovered new possibilities through the digital realm from our homes, we’ve missed seeing your faces in person. Which is why we’re excited to announce that our first physical workshop post-MCO will be happening on […]
APPIES 2020 winner showcase: Jangan @JelesEk, Jumpa di Toppen!
For the next few weeks, MARKETING Magazine will be featuring all 27 winners of The APPIES Malaysia Marketing Campaign Awards 2020 by sharing one campaign per day. Consider this your daily dose of inspiration from Malaysia’s best marketing campaigns, judged by a jury of 28 marketing leaders who have made their mark in various industries. […]
