APPIES 2020 winner showcase: UEM Sunrise’s Rumah Happy Aidilfitri
For the next few weeks, MARKETING Magazine will be featuring all 27 winners of The APPIES Malaysia Marketing Campaign Awards 2020 by sharing one campaign per day. Consider this your daily dose of inspiration from Malaysia’s best marketing campaigns, judged by a jury of 28 marketing leaders who have made their mark in various industries. […]
Media Prima announces next round of retrenchment as global media industry is upended
Media Prima Bhd issued retrenchment notices to 300 employees yesterday whose last day of employment will be 31 July 2020. These retrenchments were made to expedite the next phase of the company’s business transformation plan announced recently and this phase specifically addresses Media Prima’s cost inefficiencies arising from redundant work duplication among its employees’ duties. […]
Clear opens office in KL to provide clarity for business acceleration in permanent normal
Clear, a consultancy part of MC Saatchi Global recently opened its office in Kuala Lumpur marking its third entry in Asia after Singapore and Shanghai. Clear KL offers rigorous transformative strategy and proprietary insights for brands seeking to close the experience gap or accelerate growth at a time of disruption and complex digital transformations. Sue-Anne […]
NYT’s eulogy for design master, Milton Glaser
Milton Glaser in his Manhattan studio in 2012. He brought wit, whimsy, narrative and skilled drawing to commercial art (Photo credit: Robert Wright for The New York Times) The following article was published on The New York Times’ obituary section on June 26, 2020. Written by William Grimes. Milton Glaser, a graphic designer who changed the […]
APPIES 2020 winner showcase: Koleksi Mistik Dengan Petron Malaysia
For the next few weeks, MARKETING Magazine will be featuring all 27 winners of The APPIES Malaysia Marketing Campaign Awards 2020 by sharing one campaign per day. Consider this your daily dose of inspiration from Malaysia’s best marketing campaigns, judged by a jury of 28 marketing leaders who have made their mark in various industries. […]
Shooting In The Dark Explains Mediocre Advertising Work
BY THE HAMMER Right off the bat, allow me to apologise for those who may label my cover for this issue of WEEKENDER as sexist. The point I am trying to make is draw your attention to a matter that is very serious. Without sounding too apologetic, I have thrown in a hunk shot to […]
Carlsberg offers exclusive red kit to fans of the Champions of England
After a 30 year wait, Liverpool FC are finally the Champions of England and the club that promises you’ll never walk alone, has made its loyal fans ecstatic. Last week, Manchester City’s loss against Chelsea the night after Liverpool FC’s victory over Crystal Palace has confirmed the Reds’ unassailable lead towards lifting the coveted Premier […]
Prashant Kumar one in five individuals globally who received IAA Award in 2020
Entropia founder and senior partner, Prashant Kumar, has been awarded the International Advertising Association (IAA) “Champion” Compass Award 2020 for his contributions and achievements in the global marketing communications industry. This specific accolade is only awarded to five people in the world, each year and other recipients this year are: Tom Doctoroff, Global Senior Advisor […]
MARKETING Weekender – Issue 251
Read issue 251 now! Webpage view: http://hams.top/251Download PDF: http://hams.top/251s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.
DON’T WEATHER THE STORM. BE THE STORM
Our world, our behaviour and our business-as-usual have all caved in. Not a day goes by without the mention of COVID-19 and its titanic impact. Through this hurricane of change sweeping across the globe, marketers are attempting to predict the future of business and brands, all of which we know is unpredictable. Yet marketers continue working towards their very own interpretation of the future, adding swarms and swirls to the complexity […]
